Megan P Norman
Biographic Data
| ID | 9651799 |
|---|---|
| NAME | Megan P Norman |
| GIVEN NAMES | Megan P |
| FAMILY NAME | Norman |
| SIGNATURE | NORMAN M P |
| AFFILIATIONS | Donald P. Bellisario College of Communications, Penn State University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
An Experimental Test of the Effects of Public Mockery of a Social Media Health Campaign
This study explored how social media users’ mocking of a public health campaign can affect other users’ emotions, cognitions, and behavioral intentions. Inspired by public mocking of the CDC’s “Say No to Raw Dough” campaign aiming to prevent food poisoning caused by eating raw flour-based products, this experiment (N = 681) employed a 2 (Public responses to a PSA: Mocking or serious) x 3 (Organizational response to public responses: Self-mocking,…
No prominent works on this page.
An Experimental Test of the Effects of Public Mockery of a Social Media Health Campaign
This study explored how social media users’ mocking of a public health campaign can affect other users’ emotions, cognitions, and behavioral intentions. Inspired by public mocking of the CDC’s “Say No to Raw Dough” campaign aiming to prevent food poisoning caused by eating raw flour-based products, this experiment (N = 681) employed a 2 (Public responses to a PSA: Mocking or serious) x 3 (Organizational response to public responses: Self-mocking,…
Advertising (1 work) · Anger (1 work) · Behavior change (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Health promotion (1 work) · Media Influence and Health (1 work) · Medicine (1 work) · Nursing (1 work) · Perception (1 work)