Carolyn J Simmons
Biographic Data
| ID | 96649 |
|---|---|
| NAME | Carolyn J Simmons |
| GIVEN NAMES | Carolyn J |
| FAMILY NAME | Simmons |
| SIGNATURE | SIMMONS C J |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 23 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 2000 |
| H-INDEX | 3 |
The Use of Concurrent Disclosures to Correct Invalid Inferences
In four experiments we examine the ability of simple concurrent disclosures to correct invalid inferences about brand quality based on advertising claims. We ensure that the disclosure is always encoded, yet we find that it is utilized to correct invalid inferences only under high-capacity conditions. Across the experiments, cognitive capacity is operationalized as opportunity to process (time), ability (explicitness of disclosure), and motivatio…
Capturing and Creating Public Opinion in Survey Research
Although consumer researchers often assume that survey responses reflect true beliefs, attitudes, and intentions, most recent research in social judgment and behavioral decision making suggests that people often construct answers to survey questions on the basis of their responses to earlier items. A framework proposed by Feldman and Lynch suggests that answers are most likely to be constructed when the respondent does not have other, more diagno…
Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information
Subjects evaluated a focal set of single-attribute product descriptions along with descriptions of competing brands that systematically altered what attributes subjects perceived as missing from the product descriptions. This manipulation selectively increased thoughts about undescribed attributes and led to (a) reduced effects of described-attribute levels on product evaluations and (b) lowered evaluations of a target set of products. In the pas…
Capturing and Creating Public Opinion in Survey Research
Although consumer researchers often assume that survey responses reflect true beliefs, attitudes, and intentions, most recent research in social judgment and behavioral decision making suggests that people often construct answers to survey questions on the basis of their responses to earlier items. A framework proposed by Feldman and Lynch suggests that answers are most likely to be constructed when the respondent does not have other, more diagno…
The Use of Concurrent Disclosures to Correct Invalid Inferences
In four experiments we examine the ability of simple concurrent disclosures to correct invalid inferences about brand quality based on advertising claims. We ensure that the disclosure is always encoded, yet we find that it is utilized to correct invalid inferences only under high-capacity conditions. Across the experiments, cognitive capacity is operationalized as opportunity to process (time), ability (explicitness of disclosure), and motivatio…
Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information
Subjects evaluated a focal set of single-attribute product descriptions along with descriptions of competing brands that systematically altered what attributes subjects perceived as missing from the product descriptions. This manipulation selectively increased thoughts about undescribed attributes and led to (a) reduced effects of described-attribute levels on product evaluations and (b) lowered evaluations of a target set of products. In the pas…
Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information
Subjects evaluated a focal set of single-attribute product descriptions along with descriptions of competing brands that systematically altered what attributes subjects perceived as missing from the product descriptions. This manipulation selectively increased thoughts about undescribed attributes and led to (a) reduced effects of described-attribute levels on product evaluations and (b) lowered evaluations of a target set of products. In the pas…
Capturing and Creating Public Opinion in Survey Research
Although consumer researchers often assume that survey responses reflect true beliefs, attitudes, and intentions, most recent research in social judgment and behavioral decision making suggests that people often construct answers to survey questions on the basis of their responses to earlier items. A framework proposed by Feldman and Lynch suggests that answers are most likely to be constructed when the respondent does not have other, more diagno…
The Use of Concurrent Disclosures to Correct Invalid Inferences
In four experiments we examine the ability of simple concurrent disclosures to correct invalid inferences about brand quality based on advertising claims. We ensure that the disclosure is always encoded, yet we find that it is utilized to correct invalid inferences only under high-capacity conditions. Across the experiments, cognitive capacity is operationalized as opportunity to process (time), ability (explicitness of disclosure), and motivatio…
Computer Science (3 works) · Library science (3 works) · Psychology (2 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Corporate Identity and Reputation (1 works) · Customer Service Quality and Loyalty (1 works) · Decision-Making and Behavioral Economics (1 works)