Anbo Wu
Biographic Data
| ID | 9677969 |
|---|---|
| NAME | Anbo Wu |
| GIVEN NAMES | Anbo |
| FAMILY NAME | Wu |
| SIGNATURE | WU A |
| AFFILIATIONS | School of Management Xi'an University of Science and Technology Xi'an China |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
The influence of AI word‐of‐mouth system on consumers' purchase behaviour
Artificial intelligence (AI) technology is playing an increasingly important role in achieving precision marketing. AI word‐of‐mouth system marketing focuses most on the entry point of consumers—the key information that leads consumers to buy. Based on consumer behaviour theory and information communication theory, this study constructs a research model of the influence of positive and negative online word of mouth on consumer purchase behaviour …
No prominent works on this page.
The influence of AI word‐of‐mouth system on consumers' purchase behaviour
Artificial intelligence (AI) technology is playing an increasingly important role in achieving precision marketing. AI word‐of‐mouth system marketing focuses most on the entry point of consumers—the key information that leads consumers to buy. Based on consumer behaviour theory and information communication theory, this study constructs a research model of the influence of positive and negative online word of mouth on consumer purchase behaviour …
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Digital Marketing and Social Media (1 work) · Information quality (1 work) · Information system (1 work) · Marketing (1 work) · Perception (1 work)