The influence of AI word‐of‐mouth system on consumers' purchase behaviour
The mediating effect of risk perception
Bibliographic Data
| ID | 21652091 |
|---|---|
| Authors | Wei Zhang (0000-0002-5458-9581, School of Management Xi'an University of Science and Technology Xi'an China, corresponding author), Linhui Sun (School of Management Xi'an University of Science and Technology Xi'an China), Xinping Wang (0009-0000-4686-4806, School of Management Xi'an University of Science and Technology Xi'an China, corresponding author), Anbo Wu (School of Management Xi'an University of Science and Technology Xi'an China) |
| Year | 2022 |
| Volume | 39 |
| Issue | 3 |
| Pages | 516-530 |
| Publication date | 2022-05-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Systems Research and Behavioral Science (JOURNAL) |
| Journal identifiers | ISSN: 1092-7026 • E-ISSN: 1099-1743 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/sres.2871 |
| OpenAlex | W4281860696 |
| Language | EN |
| Citations received | 9 |
| References cited | 49 |
Artificial intelligence (AI) technology is playing an increasingly important role in achieving precision marketing. AI word‐of‐mouth system marketing focuses most on the entry point of consumers—the key information that leads consumers to buy. Based on consumer behaviour theory and information communication theory, this study constructs a research model of the influence of positive and negative online word of mouth on consumer purchase behaviour from the AI word‐of‐mouth system's four dimensions: professional degree, information quality, information quantity and information intensity. The results show that in the analysis of perceived risk, whether for positive or negative online word of mouth, consumers pay more attention to the number of information features than information quality and information intensity. In the purchase behaviour analysis, consumers are most concerned about information quality and information intensity. Perceived risk plays a mediating role in the influence of AI word of mouth on purchasing behaviour
Advertising · Business · Consumer behaviour · Information quality · Information system · Perception · Point of sale · Purchasing · Risk perception · Structural equation modeling · Word of mouth · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Technology Adoption and User Behaviour · Marketing
Isu dan cabaran dalam pengurusan program bantuan modal zakat untuk usahawan asnaf
Systems research on artificial intelligence
The impact of merchant-induced reviews on consumers’ shopping behavior from the perspective of the digital economy
Understanding the consumers webrooming in retailing industry
Demystifying the mist
The influence of AI-generated versus real food images on perceived value and negative WOM
A systematic literature review on risk perception of Artificial Narrow Intelligence
Social media facilitated learning and parents' purchase intentions of non-academic tutoring services for children
The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
Study on artificial intelligence
Social media? Get serious! Understanding the functional building blocks of social media
Exploring the value of online product reviews in forecasting sales
Word-of-Mouth Processes within a Services Purchase Decision Context
The moderator–mediator variable distinction in social psychological research
Electronic word-of-mouth in hospitality and tourism management
Effects of Word-of-Mouth and Product-Attribute Information on Persuasion
A Typology of Individual Search Strategies Among Purchasers of New Automobiles
Consumer Search
| Citations per year | 2.25 |
|---|---|
| Citation span | 2022 - 2026 (5) |
| Highly cited | No |