Naipeng Jiang
Biographic Data
| ID | 9679141 |
|---|---|
| NAME | Naipeng Jiang |
| GIVEN NAMES | Naipeng |
| FAMILY NAME | Jiang |
| SIGNATURE | JIANG N |
| AFFILIATIONS | Tourism Department Fudan University Shanghai China |
| ORCID | 0000-0001-5905-4300 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Revisit the Multisensory Integration in Hospitality and Tourism Studies
The realm of hospitality and tourism has recently experienced a surge in multisensory research. However, there remains a noticeable gap in studies focusing on multisensory integration, a concept widely explored in other marketing domains. This article synthesizes insights from sensory marketing and neuroscience to propose three innovative research directions in the context of hospitality and tourism. It also discusses the theoretical and practica…
No prominent works on this page.
Revisit the Multisensory Integration in Hospitality and Tourism Studies
The realm of hospitality and tourism has recently experienced a surge in multisensory research. However, there remains a noticeable gap in studies focusing on multisensory integration, a concept widely explored in other marketing domains. This article synthesizes insights from sensory marketing and neuroscience to propose three innovative research directions in the context of hospitality and tourism. It also discusses the theoretical and practica…
Business (1 work) · Culinary Culture and Tourism (1 work) · Diverse Aspects of Tourism Research (1 work) · Geography (1 work) · Hospitality (1 work) · Hospitality industry (1 work) · Marketing (1 work) · Multisensory perception and integration (1 work) · Tourism (1 work)