Revisit the Multisensory Integration in Hospitality and Tourism Studies

Bibliographic Data

ID21654094
AuthorsGuyang Lin (0000-0002-0091-0181, School of Cultural Tourism and Public Administration, Fujian Normal University Fuzhou China), Mimi Li (0000-0002-6705-5167, School of Hotel and Tourism Management, The Hong Kong Polytechnic University Hong Kong China, corresponding author), Naipeng Jiang (0000-0001-5905-4300, Tourism Department Fudan University Shanghai China)
Year2025
Volume27
Issue3
Publication date2025-05-01
Open AccessYes
TypeARTICLE
VenueInternational Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1099-2340 • E-ISSN: 1522-1970
PublisherWiley (PUBLISHER • GB)
DOI10.1002/jtr.70050
OpenAlexW4411161092
LanguageEN
Citations received3
References cited44

The realm of hospitality and tourism has recently experienced a surge in multisensory research. However, there remains a noticeable gap in studies focusing on multisensory integration, a concept widely explored in other marketing domains. This article synthesizes insights from sensory marketing and neuroscience to propose three innovative research directions in the context of hospitality and tourism. It also discusses the theoretical and practical implications of these research pathways, highlighting their significance in advancing our understanding of multisensory experiences within the industry. Furthermore, the article discusses advanced methodological approaches necessary to effectively investigate these research directions, highlighting how such tools can enhance the rigor and relevance of multisensory research within hospitality and tourism

Business · Geography · Hospitality · Hospitality industry · Tourism · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Multisensory perception and integration · Marketing

Tools

Open DOI