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Suk Chong Tong

Biographic Data

ID9697439
NAMESuk Chong Tong
GIVEN NAMESSuk Chong
FAMILY NAMETong
SIGNATURETONG S C
AFFILIATIONSHong Kong Shue Yan University
ORCID0000-0003-2644-7524
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2022
H-INDEX0
  • Revisiting trust in the digital era

    Open Access•Suk Chong Tong, Fanny Fong Yee Chan•ARTICLE•Journal of Communication Management•2022

    Purpose With the prevailing use of online communication platforms, this study revisits the definitions of trust in an online context. By exploring organizational online communications from a practitioners' perspective, a conceptual framework that illustrates the nature of trust and its relationship with dialogic communication between organizations and organizations' stakeholders in the digital era is proposed. Design/methodology/approach A total …

  • Exploring market-oriented relations in the digital era

    Open Access•Suk Chong Tong, Fanny Fong Yee Chan•ARTICLE•Journal of Communication Management•2020

    Purpose Market-oriented relations has been regarded as a kind of public relations practices widely performed by the practitioners of public relations and marketing. This study attempts to discuss market-oriented relations in the digital era in which public relations and marketing practitioners' involvement in managing market-oriented relations was simultaneously related to their perceptions of interactivity effects, value of public relations and …

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  • Exploring market-oriented relations in the digital era

    Open Access•Suk Chong Tong, Fanny Fong Yee Chan•ARTICLE•Journal of Communication Management•2020

    Purpose Market-oriented relations has been regarded as a kind of public relations practices widely performed by the practitioners of public relations and marketing. This study attempts to discuss market-oriented relations in the digital era in which public relations and marketing practitioners' involvement in managing market-oriented relations was simultaneously related to their perceptions of interactivity effects, value of public relations and …

  • Revisiting trust in the digital era

    Open Access•Suk Chong Tong, Fanny Fong Yee Chan•ARTICLE•Journal of Communication Management•2022

    Purpose With the prevailing use of online communication platforms, this study revisits the definitions of trust in an online context. By exploring organizational online communications from a practitioners' perspective, a conceptual framework that illustrates the nature of trust and its relationship with dialogic communication between organizations and organizations' stakeholders in the digital era is proposed. Design/methodology/approach A total …

Computer Science (2 works) · Originality (2 works) · Political science (2 works) · Public relations (2 works) · Public Relations and Crisis Communication (2 works) · Qualitative research (2 works) · Sociology (2 works) · Business (1 works) · Communication in Education and Healthcare (1 works) · Corporate communication (1 works)

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