Nadia Aslam Janjua

Biographic Data

ID9699159
NAMENadia Aslam Janjua
GIVEN NAMESNadia Aslam
FAMILY NAMEJanjua
SIGNATUREJANJUA N A
AFFILIATIONSDongbei University of Finance and Economics
ORCID0000-0003-3034-7286
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2025
H-INDEX0

  • Advancing sustainable development goals through green inclusive leadership in hospitality industry

    Nadia Aslam Janjua, Umar Farooq Sahibzada et al.ARTICLECurrent Issues in Tourism2025

    Implementing green innovation is paramount for the luxury hospitality industry in accomplishing its sustainable development goals (SDGs). Therefore, identifying the key drivers that enable green innovation (GI) is essential for promoting sustainable development. Existing literature on luxury hospitality management has overlooked exploring the key factors that drive green innovation. This study leverages the natural resource-based view to examine …

  • Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages

    Open AccessNoor Ul Hadi, Nadia Aslam et al.ARTICLEOnline Journal of Communication…2023

    The increasing number of mobile phone users and unethical practices of sending unsolicited mobile-based advertisement related messages without knowing the relevancy of customers have invited authors to this area of research. This study investigated the consumer attitude towards unsolicited mobile-based advertisement related messages in Pakistan. Data was collected via purposive sampling technique. Statistical tests such as t-test and one- and two…