Sue-Ting Chang
Biographic Data
| ID | 9699726 |
|---|---|
| NAME | Sue-Ting Chang |
| GIVEN NAMES | Sue-Ting |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG S |
| AFFILIATIONS | Department of Business Administration, National Taichung University of Science and Technology, Taichung, Taiwan, ROC. |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Resident perceptions and support before and after the 2018 Taichung international Flora exposition
The 2018 Taichung World Flora Exposition was the largest international tourism event hosted in Taiwan. Hosting governments aim to improve the well-being of residents and gain their support by hosting megaevents. However, few studies have examined the mediating role of subjective well-being by surveying the same group of residents before and after a megaevent. On the basis of social exchange and stakeholder theories, this study investigated the ef…
Destination brand identity and emerging market tourists’ perceptions
The trend of destination branding is prominent in contemporary tourism. However, little research has investigated the relationships between tourist perceptions of destination brand identity and value, satisfaction, and behavioral intention, particularly with reference to tourists from emerging markets. Using structural equation modeling, survey data from 620 tourists who visited Taiwan indicate that destination image, quality, personality, and aw…
Destination brand identity and emerging market tourists’ perceptions
The trend of destination branding is prominent in contemporary tourism. However, little research has investigated the relationships between tourist perceptions of destination brand identity and value, satisfaction, and behavioral intention, particularly with reference to tourists from emerging markets. Using structural equation modeling, survey data from 620 tourists who visited Taiwan indicate that destination image, quality, personality, and aw…
Destination brand identity and emerging market tourists’ perceptions
The trend of destination branding is prominent in contemporary tourism. However, little research has investigated the relationships between tourist perceptions of destination brand identity and value, satisfaction, and behavioral intention, particularly with reference to tourists from emerging markets. Using structural equation modeling, survey data from 620 tourists who visited Taiwan indicate that destination image, quality, personality, and aw…
Resident perceptions and support before and after the 2018 Taichung international Flora exposition
The 2018 Taichung World Flora Exposition was the largest international tourism event hosted in Taiwan. Hosting governments aim to improve the well-being of residents and gain their support by hosting megaevents. However, few studies have examined the mediating role of subjective well-being by surveying the same group of residents before and after a megaevent. On the basis of social exchange and stakeholder theories, this study investigated the ef…
Business (2 works) · Diverse Aspects of Tourism Research (2 works) · Marketing (2 works) · Perception (2 works) · Psychology (2 works) · Tourism (2 works) · Advertising (1 work) · Brand identity (1 work) · Conferences and Exhibitions Management (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)