Destination brand identity and emerging market tourists’ perceptions
Bibliographic Data
| ID | 12462157 |
|---|---|
| Authors | Chang-Hua Yen (0000-0002-6847-8890, Department of Leisure and Recreation Management, National Taichung University of Science and Technology, Taichung, Taiwan, ROC.), Hsiu-Yu Teng (0000-0002-1042-905X, Department of Leisure and Recreation Management, National Taichung University of Science and Technology, Taichung, Taiwan, ROC., corresponding author), Sue‐Ting Chang (0000-0003-3772-8305, National Taichung University of Science and Technology), Sue-Ting Chang (Department of Business Administration, National Taichung University of Science and Technology, Taichung, Taiwan, ROC.) |
| Year | 2020 |
| Volume | 25 |
| Issue | 12 |
| Pages | 1311-1328 |
| Publication date | 2020-12-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asia Pacific Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1094-1665 • E-ISSN: 1741-6507 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10941665.2020.1853578 |
| OpenAlex | W3112244399 |
| Language | EN |
| Citations received | 6 |
| References cited | 90 |
The trend of destination branding is prominent in contemporary tourism. However, little research has investigated the relationships between tourist perceptions of destination brand identity and value, satisfaction, and behavioral intention, particularly with reference to tourists from emerging markets. Using structural equation modeling, survey data from 620 tourists who visited Taiwan indicate that destination image, quality, personality, and awareness positively affect perceived value and satisfaction; satisfaction positively affects behavioral intention; and perceived value positively affects satisfaction. Furthermore, the perceived value–behavioral intention relationship is mediated by satisfaction. These findings can be referenced by managers hoping to develop effective marketing strategies
Advertising · Brand identity · Business · Destinations · Emerging markets · Geography · Identity (music · Perception · Tourism · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Marketing
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Statistical notes for clinical researchers
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| Citations per year | 3 |
|---|---|
| Citation span | 2024 - 2026 (3) |
| Highly cited | No |