Carlos Rossi Jiménez
Biographic Data
| ID | 9699727 |
|---|---|
| NAME | Carlos Rossi Jiménez |
| GIVEN NAMES | Carlos Rossi |
| FAMILY NAME | Jiménez |
| SIGNATURE | JIMÉNEZ C R |
| AFFILIATIONS | Universidad de Málaga |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The intention of consumers to use augmented reality apps in gastronomy – case of Málaga
The intention of consumers to use mobile applications with augmented reality is analyzed in order to assess which variables have the greatest influence on their use by consumers. The UTAUT-2 model has been used, analyzing: performance expectancy, effort expectancy, social influence, hedonic motivation, price value, facilitating conditions, habit and behavioural intention. The results show that predictors of a more social nature, such as aspects a…
No prominent works on this page.
The intention of consumers to use augmented reality apps in gastronomy – case of Málaga
The intention of consumers to use mobile applications with augmented reality is analyzed in order to assess which variables have the greatest influence on their use by consumers. The UTAUT-2 model has been used, analyzing: performance expectancy, effort expectancy, social influence, hedonic motivation, price value, facilitating conditions, habit and behavioural intention. The results show that predictors of a more social nature, such as aspects a…
Advertising (1 works) · Augmented reality (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Retail Behavior Studies (1 works) · Digital Marketing and Social Media (1 works) · Expectancy theory (1 works) · Gastronomy (1 works) · Generation Y (1 works) · Geography (1 works)