The intention of consumers to use augmented reality apps in gastronomy – case of Málaga
Bibliographic Data
| ID | 21699861 |
|---|---|
| Authors | Víctor Calderón-Fajardo (0000-0002-4662-9694, Universidad de Málaga), María Jesús Carrasco-Santos (0000-0002-9832-3566, Universidad de Málaga, corresponding author), Carlos Rossi-Jiménez (0000-0002-5465-2501, Universidad de Málaga), Carlos Rossi Jiménez (Universidad de Málaga) |
| Year | 2023 |
| Volume | 26 |
| Issue | 9 |
| Pages | 1446-1462 |
| Publication date | 2023-05-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Current Issues in Tourism (JOURNAL) |
| Journal identifiers | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2022.2056002 |
| OpenAlex | W4226134721 |
| Language | EN |
| Citations received | 2 |
| References cited | 60 |
The intention of consumers to use mobile applications with augmented reality is analyzed in order to assess which variables have the greatest influence on their use by consumers. The UTAUT-2 model has been used, analyzing: performance expectancy, effort expectancy, social influence, hedonic motivation, price value, facilitating conditions, habit and behavioural intention. The results show that predictors of a more social nature, such as aspects associated with perceived enjoyment: habits and social influence are not supported. Also, the hypothesis on the value of price could not be supported; since most augmented reality applications are free, although it is a variable that exerts a positive influence on the intention to use because of the perceived benefits. The demographic profiles of consumers can also become important predictors when using augmented reality apps, being the millennial generation and generation Z the most likely to use mobile devices with augmented reality
Advertising · Augmented reality · Business · Expectancy theory · Gastronomy · Generation Y · Geography · Habit · Social influence · Tourism · Unified theory of acceptance and use of technology · Computer Science · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
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| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |