Augmented reality and the enhancement of memorable tourism experiences at heritage sites
Bibliographic Data
| ID | 21699397 |
|---|---|
| Authors | Shan Jiang (0000-0001-7766-222X, Capital Normal University), Brendan Moyle (0000-0002-8945-3086, Griffith University), Ryan Yung (0000-0003-3755-2557, Griffith University), Li Tao (0000-0003-3744-2067, Capital Normal University), Tao Li (0000-0001-7895-4136, Capital Normal University), Noel Scott (0000-0001-8770-2563, Sustainable Research Centre, University of the Sunshine Coast, Sippy Downs, Australia, corresponding author) |
| Year | 2023 |
| Volume | 26 |
| Issue | 2 |
| Pages | 242-257 |
| Publication date | 2023-01-17 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Current Issues in Tourism (JOURNAL) |
| Journal identifiers | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2022.2026303 |
| OpenAlex | W4210509874 |
| Language | EN |
| Citations received | 34 |
| References cited | 60 |
Augmented reality (AR) has revolutionized the tourist experience, presenting an opportunity to generate meaningful engagement with unique culture and heritage. Despite the potential, a limited empirical inquiry has assessed the efficacy of AR for the creation of memorable heritage tourism experiences (MTEs). Consequently, this research aims to examine the efficacy of AR for enhancing the memorability of tourism experiences (MTE) at heritage sites, the such as Great Wall of China, using a smartphone app, equipped with four interrelated AR heritage tourism experiences, used by visitors. Applying one-group pre–post quasi-experimental design (n = 275), respondents’ MTEs were examined, compared and contrasted with and without the AR experience. Results demonstrate that virtual AR heritage tourism experiences enhance the MTE of a visit to the heritage tourism site, with differences in experience intensity found across the MTE parameters. Furthermore, this empirical research probed into impacts of AR experiences on the satisfaction and dissatisfaction of tourists visiting an outdoor heritage site, and it addressed MTE is a mediator of the relationship between tourist attitude to AR experience and behavioural intention. The paper contributes new understandings and insights to the on-going application and advancement of AR technology in a nature-based tourism context
Archaeology · Augmented reality · Cultural heritage · Geography · Heritage tourism · Tourism · Tourism geography · World heritage · Computer Science · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Virtual Reality Applications and Impacts
Unlocking eudaimonic well-being
Envisaging AR travel revolution for visiting heritage sites
An Investigation of the Influencing Factors of Behavioural Intention in Rural Tourism Based on the Embodied Perspective
AI-mediated cultural tourism experiences
Spatial distribution of archeological sites in the Kingdom of Saudi Arabia and the application of the theory of planned behavior to predict pro-environmental behavioral intention among Saudi citizens
The intention of consumers to use augmented reality apps in gastronomy – case of Málaga
Travel before you actually travel with augmented reality – role of augmented reality in future destination
Unveiling the key dimensions shaping visitor experiences in cave tourism through a content analysis approach
From phygital experience to virtual travel in cultural heritage destination
Digitalising cultural heritage through online reviews
The effect of engagement on revisit intentions across visitation formats
Restoran İşletmecilerinin Hayalet Mutfak Girişimine Yönelik Bakış Açılarının Belirlenmesi
Enhancing Sustainable Rural Tourism Through Memorable Experiences
Exploring non‐immersive virtual reality experiences in tourism
Transformative adventure experiences scale
A pragmatic approach to understanding sustainability strategies of small, private museums
Reflections on tourists’ experiential engagement with Scotland’s whisky heritage
Exploring the influence of augmented reality on tourist word-of-mouth through the lens of museum tourism
Advances in visitor attraction research
Deciphering socio-spatial drivers of visitor sentiment in cultural heritage tourism
Exploring the future of urban death
Mapping the transformative impact of technology on experiential tourism
Tourist experiences
An Experimental Study on Heritage Tourism Experiences Through Augmented Reality
Influence Mechanisms of Museums’ Technological Embodiment and Tourist Satisfaction
A Systematic Literature Review of Virtual Technology in Hospitality and Tourism (2013–2022)
Exploring the impact of location-based augmented reality on tourists’ spatial behavior, experience, and intention through a field experiment
Inspired by intertemporal connections
Towards a typology of virtual tourists
Tourism destination mobile applications
Memories of tourism brands in virtual reality
From pre-trip to post-trip in improving the Tourist Experience (TE) with AR and VR in cultural heritage tourism
Antecedents of domestic visitor’s memorable experiences and gender difference
The digitalized 'innovation lab
Embodiment of Wearable Augmented Reality Technology in Tourism Experiences
The Technology Acceptance Model
A theoretical model of mobile augmented reality acceptance in urban heritage tourism
Feelings of restoration from recent nature visits
The Effect of Memorable Experience on Behavioral Intentions in Tourism
Make It Memorable
Overtourism
Memorable tourism experiences
Development of a Scale to Measure Memorable Tourism Experiences
Exploring the relationship between emotions and memorable tourism experiences through narratives
The impact of virtual, augmented and mixed reality technologies on the customer experience
New realities
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Covid-19 and Extended Reality (XR)
Memorable tourism experience research
Development of intangible cultural heritage as a sustainable tourism resource
User experience model for augmented reality applications in urban heritage tourism
Memorable ethnic minority tourism experiences in China
An Application of Travel Blog Narratives to Explore Memorable Tourism Experiences
Antecedents of augmented reality experiences
Psychological factors affecting memorable tourism experiences
Management of immersive heritage tourism experiences
Years of Research on Virtual Reality and Augmented Reality in Tourism Context
The determinants of recommendations to use augmented reality technologies
Virtual reality and mixed reality for second chance tourism
Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism
Tourism and memory
Creating memorable experiences in a reuse heritage site
Tourist Satisfaction and Dissatisfaction
Memorable tourism experiences and their consequences
World Heritage, Tourism and Identity
Positive emotions broaden the scope of attention and thought-action repertoires
Exploring the essence of memorable tourism experiences
Documentation of cultural heritage using digital photogrammetry and laser scanning
| Unique citing works | 34 |
|---|---|
| Citations per year | 11,33 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 32 |