A theoretical model of mobile augmented reality acceptance in urban heritage tourism
Bibliographic Data
| ID | 23375486 |
|---|---|
| Authors | M Claudia Tom Dieck (0000-0002-8765-8969, Manchester Metropolitan University, corresponding author), Tony Jung (0000-0002-8594-6641, Manchester Metropolitan University), Timothy Jung (Manchester Metropolitan University) |
| Year | 2018 |
| Volume | 21 |
| Issue | 2 |
| Pages | 154-174 |
| Publication date | 2018-01-22 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Current Issues in Tourism (JOURNAL) |
| Journal identifiers | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2015.1070801 |
| OpenAlex | W1432308812 |
| Language | EN |
| Citations received | 81 |
| References cited | 55 |
Latest mobile technologies have revolutionized the way people experience their environment. Recent research explored the opportunities of using augmented reality (AR) in order to enhance user experience; however, there is only limited research on users’ acceptance of AR in the tourism context. The technology acceptance model is the predominant theory for researching technology acceptance. Previous researchers used the approach of proposing external dimensions based on the secondary literature; however, they missed the opportunity to integrate context-specific dimensions. This paper therefore aims to propose an AR acceptance model in the context of urban heritage tourism. Five focus groups, with young British female tourists visiting Dublin and experiencing a mobile AR application, were conducted. The data were analysed using thematic analysis and revealed seven dimensions that should be incorporated into AR acceptance research, including information quality, system quality, costs of use, recommendations, personal innovativeness and risk as well as facilitating conditions.
Augmented reality · Business · Context (archaeology) · Cultural heritage · Geography · Heritage tourism · Human–computer interaction · Knowledge management · Order (exchange) · Qualitative research · Quality (philosophy) · Social science · Sociology · Technology Acceptance Model · Thematic analysis · Thematic map · Tourism · Tourism geography · Usability · Augmented Reality Applications · Computer Science · Digital Marketing and Social Media · Marketing · Technology Adoption and User Behaviour
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Urban heritage tourism
| Unique citing works | 81 |
|---|---|
| Citations per year | 8,1 |
| Citation span | 2016 - 2026 (11) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 70 |