Tourists’ virtual reality adoption
An exploratory study from Lake District National Park
Bibliographic Data
| ID | 11436764 |
|---|---|
| Authors | Dario tom Dieck (Manchester Metropolitan University), M Claudia Tom Dieck (0000-0002-8765-8969, Manchester Metropolitan University, corresponding author), Tony Jung (0000-0002-8594-6641, Manchester Metropolitan University), Timothy Jung (Manchester Metropolitan University), Natasha Moorhouse (0000-0002-8718-3297, Manchester Metropolitan University) |
| Year | 2018 |
| Volume | 37 |
| Issue | 4 |
| Pages | 371-383 |
| Publication date | 2018-07-04 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Leisure Studies (JOURNAL) |
| Journal identifiers | ISSN: 0261-4367 • E-ISSN: 1466-4496 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02614367.2018.1466905 |
| OpenAlex | W2801858138 |
| Language | EN |
| Citations received | 22 |
| References cited | 35 |
Virtual reality (VR) transforms the way destinations market their tourism offerings. To fully understand the opportunities of a technology, initial research is required assessing user adoption. However, empirical research and particularly exploratory qualitative research on VR adoption in tourism context is limited. Therefore, this study uses an exploratory interview approach with 35 participants near Lake District National Park, UK. Using thematic analysis, this study explores factors that influence VR adoption as well as the influencing factors on tourists’ behavioural intentions. This study adds to academia by qualitatively exploring the adoption of a scarcely researched technology within the tourism context
Advertising · Business · Context (archaeology · Destinations · Empirical research · Exploratory research · Geography · Knowledge management · National park · Political science · Public relations · Qualitative research · Social science · Sociology · Thematic analysis · Thematic map · Tourism · Virtual reality · Computer Science · Diverse Aspects of Tourism Research · Psychology · Recreation, Leisure, Wilderness Management · Virtual Reality Applications and Impacts · Marketing
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| Unique citing works | 22 |
|---|---|
| Citations per year | 3,14 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 22 |