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Chidinma Obi

Biographic Data

ID9713803
NAMEChidinma Obi
GIVEN NAMESChidinma
FAMILY NAMEObi
SIGNATUREOBI C
AFFILIATIONSBabcock University
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS0
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2026
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Viewership of K-pop videos on social media and cultural imitation among Babcock undergraduate K-pop fans

    Open Access•Omolayo Jegede, Chidinma Obi et al.•ARTICLE•African Identities•2026

    Culture remains highly imperative among Nigerian people. However, with the advent of interactive social media platforms such as TikTok, Instagram, and YouTube, Nigerian youths are now engaging with Korean culture. This study applied cultural imperialism and acculturation theories in investigating how often Nigerian K-pop fans encounter K-pop videos on social media platforms such as TikTok, Instagram, and YouTube, and how this exposure influences …

No prominent works on this page.

  • Viewership of K-pop videos on social media and cultural imitation among Babcock undergraduate K-pop fans

    Open Access•Omolayo Jegede, Chidinma Obi et al.•ARTICLE•African Identities•2026

    Culture remains highly imperative among Nigerian people. However, with the advent of interactive social media platforms such as TikTok, Instagram, and YouTube, Nigerian youths are now engaging with Korean culture. This study applied cultural imperialism and acculturation theories in investigating how often Nigerian K-pop fans encounter K-pop videos on social media platforms such as TikTok, Instagram, and YouTube, and how this exposure influences …

Asian Culture and Media Studies (1 work) · Audience measurement (1 work) · Fandom (1 work) · Imitation (1 work) · Media Influence and Health (1 work) · Semiotics (1 work) · Social media (1 work)

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