Viewership of K-pop videos on social media and cultural imitation among Babcock undergraduate K-pop fans
Bibliographic Data
| ID | 21724147 |
|---|---|
| Authors | Omolayo Jegede (0000-0001-8959-0868, Babcock University, corresponding author), Chidinma Obi (Babcock University), Winifred Sholaja (Babcock University), Fisayo Ogunwemimo (Babcock University) |
| Year | 2026 |
| Pages | 1-20 |
| Publication date | 2026-06-19 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | African Identities (JOURNAL) |
| Journal identifiers | ISSN: 1472-5843 • E-ISSN: 1472-5851 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14725843.2026.2689158 |
| OpenAlex | W7165130750 |
| Language | EN |
| References cited | 17 |
Culture remains highly imperative among Nigerian people. However, with the advent of interactive social media platforms such as TikTok, Instagram, and YouTube, Nigerian youths are now engaging with Korean culture. This study applied cultural imperialism and acculturation theories in investigating how often Nigerian K-pop fans encounter K-pop videos on social media platforms such as TikTok, Instagram, and YouTube, and how this exposure influences their imitation of Korean cultural elements; such as language, cuisine, fashion, and dance. Through a quantitative research approach with a structured questionnaire as instrument of data collection, findings indicate a significant relationship between K-pop exposure on social media and lifestyle imitation among Nigerian undergraduate K-pop fans. Based on the findings, the study recommends the incorporation of Korean cultural programmes in universities and the promotion of intercultural balance to counter cultural erosion
Audience measurement · Fandom · Imitation · Semiotics · Social media · Asian Culture and Media Studies · Media Influence and Health
Social media engagement
Self-Disclosure in Social Media
K-pop Dance
Quantitative analysis of a half-century of K-Pop songs
The Relationship Between K-Pop Fandom Activities on Social Media Platform and Cultural Openness
Escapism and motivation
Building Online Social Identity and Fandom Activities of K-pop Fans on Twitter
Politicizing for the idol
Online community development through social interaction — K-Pop stan twitter as a community of practice
K-pop TikTok
| Citation velocity | historical |
|---|---|
| Highly cited | No |