Katho Jacobs
Biographic Data
| ID | 9714772 |
|---|---|
| NAME | Katho Jacobs |
| GIVEN NAMES | Katho |
| FAMILY NAME | Jacobs |
| SIGNATURE | JACOBS K |
| AFFILIATIONS | Ghent University |
| ORCID | 0009-0004-2574-6594 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Do fans care about controversial sport sponsorships? The sport sponsorship moral appropriateness decision-making process unravelled
The sport sponsorship landscape includes companies promoting controversial products, such as gambling, alcohol, fast food, and soft drinks. Despite widespread concerns, limited research has examined how sport fans morally evaluate controversial sponsors in sport. This study aimed to unravel the cognitive processes fans engage in when evaluating sponsorship’s appropriateness. Using 30 in-depth interviews and a q-methodology-based sorting task, par…
Youth sports betting
Background Youth sports betting is a growing public health concern. This exploratory study scrutinizes the profile of young people who bet on sports, examining associations with addictive behaviors and sport participation.Method Through a school-based collaboration across Belgium, 11,103 young people between 12 and 24 years completed an anonymous questionnaire.Results Binary logistic regression analyses indicated that 33% of the variance in wheth…
Shaping the odds
Major sports events, such as the UEFA European Football Championship 2024 (EURO 2024), offer gambling companies an opportunity to promote their products to large audiences. This gambling communication raises public health concerns due to its association with higher rates of gambling participation and related harm. In Belgium, gambling advertising has been restricted since 2023, raising questions about how these restrictions impact gambling commun…
No prominent works on this page.
Shaping the odds
Major sports events, such as the UEFA European Football Championship 2024 (EURO 2024), offer gambling companies an opportunity to promote their products to large audiences. This gambling communication raises public health concerns due to its association with higher rates of gambling participation and related harm. In Belgium, gambling advertising has been restricted since 2023, raising questions about how these restrictions impact gambling commun…
Do fans care about controversial sport sponsorships? The sport sponsorship moral appropriateness decision-making process unravelled
The sport sponsorship landscape includes companies promoting controversial products, such as gambling, alcohol, fast food, and soft drinks. Despite widespread concerns, limited research has examined how sport fans morally evaluate controversial sponsors in sport. This study aimed to unravel the cognitive processes fans engage in when evaluating sponsorship’s appropriateness. Using 30 in-depth interviews and a q-methodology-based sorting task, par…
Youth sports betting
Background Youth sports betting is a growing public health concern. This exploratory study scrutinizes the profile of young people who bet on sports, examining associations with addictive behaviors and sport participation.Method Through a school-based collaboration across Belgium, 11,103 young people between 12 and 24 years completed an anonymous questionnaire.Results Binary logistic regression analyses indicated that 33% of the variance in wheth…
Gambling Behavior and Treatments (2 works) · Addiction (1 work) · Addictive behavior (1 work) · Advertising (1 work) · Athletes (1 work) · Business (1 work) · Championship (1 work) · consumer attitudes (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Control (management) (1 work)