Balla Doucouré
Biographic Data
| ID | 9719861 |
|---|---|
| NAME | Balla Doucouré |
| GIVEN NAMES | Balla |
| FAMILY NAME | Doucouré |
| SIGNATURE | DOUCOURÉ B |
| AFFILIATIONS | Cheikh Anta Diop University |
| ORCID | 0000-0002-7129-5390 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Market Orientation, Innovativeness and Competitive Advantage
The main purpose of this study is to investigate whether market orientation interacts with innovativeness to generate a dynamic capability that procures sustainable competitive advantage drawing on the resource-based theory and the dynamic-capabilities perspective. The structural equation modeling was established to explain the complex relationship between market orientation, innovativeness, and competitive advantage. To test the hypothesis, this…
No prominent works on this page.
Market Orientation, Innovativeness and Competitive Advantage
The main purpose of this study is to investigate whether market orientation interacts with innovativeness to generate a dynamic capability that procures sustainable competitive advantage drawing on the resource-based theory and the dynamic-capabilities perspective. The structural equation modeling was established to explain the complex relationship between market orientation, innovativeness, and competitive advantage. To test the hypothesis, this…
Business (1 work) · Competitive advantage (1 work) · Computer Science (1 work) · Dynamic Capabilities (1 work) · Economics (1 work) · Entrepreneurship Studies and Influences (1 work) · Firm Innovation and Growth (1 work) · Industrial organization (1 work) · Innovation and Socioeconomic Development (1 work) · Market Orientation (1 work)