Market Orientation, Innovativeness and Competitive Advantage
Empirical Insight from Women Entrepreneurs in the Senegalese agri-food Sector
Bibliographic Data
| ID | 21737445 |
|---|---|
| Authors | Balla Doucouré (0000-0002-7129-5390, Cheikh Anta Diop University, corresponding author), Assane Diagne (0000-0002-0046-5524, Université Alioune Diop de Bambey) |
| Year | 2023 |
| Volume | 24 |
| Issue | 2 |
| Pages | 320-344 |
| Publication date | 2023-04-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of African Business (JOURNAL) |
| Journal identifiers | ISSN: 1522-8916 • E-ISSN: 1522-9076 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/15228916.2022.2079871 |
| OpenAlex | W4281257106 |
| Language | EN |
| Citations received | 1 |
| References cited | 76 |
The main purpose of this study is to investigate whether market orientation interacts with innovativeness to generate a dynamic capability that procures sustainable competitive advantage drawing on the resource-based theory and the dynamic-capabilities perspective. The structural equation modeling was established to explain the complex relationship between market orientation, innovativeness, and competitive advantage. To test the hypothesis, this study used partial least square with data from a survey of 105 women entrepreneurs. The results show that market orientation influences competitive advantage only when it is bundled together with innovativeness as an internal complementary resource
Business · Competitive advantage · Dynamic Capabilities · Economics · Industrial organization · Market Orientation · Resource-Based View · Structural equation modeling · Computer Science · Entrepreneurship Studies and Influences · Firm Innovation and Growth · Innovation and Socioeconomic Development · Marketing
Partial Least Squares Path Modeling
The Competitive Advantage of Nations
Adaptors and innovators
Market Orientation
Consistent Partial Least Squares Path Modeling1
Testing Mediation and Suppression Effects of Latent Variables
Innovativeness
The Capabilities of Market-Driven Organizations
Mediation analysis in partial least squares path modeling
An assessment of the use of partial least squares structural equation modeling in marketing research
A new criterion for assessing discriminant validity in variance-based structural equation modeling
When to use and how to report the results of PLS-SEM
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Firm Resources and Sustained Competitive Advantage
SPSS and SAS procedures for estimating indirect effects in simple mediation models
The Relative Trustworthiness of Inferential Tests of the Indirect Effect in Statistical Mediation Analysis
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |