Moez Ltifi
Biographic Data
| ID | 9719899 |
|---|---|
| NAME | Moez Ltifi |
| GIVEN NAMES | Moez |
| FAMILY NAME | Ltifi |
| SIGNATURE | LTIFI M |
| AFFILIATIONS | University of Sfax |
| ORCID | 0000-0003-3210-1845 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Mobile ID and Impulsive Purchasing behavior, What Relationship? Control, Mediator and Moderator Effects
The article aims to develop a model based on the intrinsic determinants of impulse buying behavior using mobile ID in the tourism industry. A questionnaire survey was conducted with 429 participants, and data were collected randomly in various tourist areas and times. Partial Least Squares (PLS) was used to analyze the research model. The results indicated that the use of mobile ID by mobile surfers negatively influences the desire to buy impulsi…
Advances in Digital Marketing in the Era of Artificial Intelligence
International audience
No prominent works on this page.
Advances in Digital Marketing in the Era of Artificial Intelligence
International audience
Mobile ID and Impulsive Purchasing behavior, What Relationship? Control, Mediator and Moderator Effects
The article aims to develop a model based on the intrinsic determinants of impulse buying behavior using mobile ID in the tourism industry. A questionnaire survey was conducted with 429 participants, and data were collected randomly in various tourist areas and times. Partial Least Squares (PLS) was used to analyze the research model. The results indicated that the use of mobile ID by mobile surfers negatively influences the desire to buy impulsi…
AI in Service Interactions (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work) · Management (1 work) · Mediator (1 work) · Medicine (1 work)