Mobile ID and Impulsive Purchasing behavior, What Relationship? Control, Mediator and Moderator Effects

Bibliographic Data

ID21737478
AuthorsMoez Ltifi (0000-0003-3210-1845, University of Sfax, corresponding author), Sahar Mesfar (0000-0001-8869-6644, University of Sfax)
Year2025
Pages1-24
Publication date2025-06-12
Open AccessNo
TypeARTICLE
VenueJournal of African Business (JOURNAL)
Journal identifiersISSN: 1522-8916 • E-ISSN: 1522-9076
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/15228916.2025.2515307
OpenAlexW4411249644
LanguageEN
Citations received1
References cited66

The article aims to develop a model based on the intrinsic determinants of impulse buying behavior using mobile ID in the tourism industry. A questionnaire survey was conducted with 429 participants, and data were collected randomly in various tourist areas and times. Partial Least Squares (PLS) was used to analyze the research model. The results indicated that the use of mobile ID by mobile surfers negatively influences the desire to buy impulsively and impulse buying behavior. The tendency to buy impulsively has a positive influence on the desire to buy impulsively and impulse buying behavior. Self-control negatively influences the desire to buy impulsively and impulse buying behavior, while impulse buying positively influences impulse buying behavior. Self-control weakens the relationship between the urge to buy impulsively and impulse buying behavior. This study is one of the first to provide empirical evidence in the tourism sector to demonstrate the use of mobile identification as an intrinsic determinant of impulse purchase in the context of mobile commerce. It examines mediating, moderating, and control effects

Business · Economics · Management · Mediator · Moderation · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Medicine · Psychology · Social Psychology · Technology Adoption and User Behaviour

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