Paul Baines
Biographic Data
| ID | 974655 |
|---|---|
| NAME | Paul Baines |
| GIVEN NAMES | Paul |
| FAMILY NAME | Baines |
| SIGNATURE | BAINES P |
| AFFILIATIONS | Cranfield University |
| ORCID | 0000-0002-8657-2362 |
| VERIFIED | Yes |
| TOTAL WORKS | 32 |
| TOTAL CITATIONS | 30 |
| AUTHOR COUNT | 32 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
The moral positions taken towards zoos and conservation
The focus on supporting conservation and encouraging related behaviours is changing the emotional experiences of zoos and related moral positions towards animal tourism. Drawing on Haidt's moral emotions and theories of moral judgement, we interpret depth-interviews with zoo stakeholders to theorise four moral positions: the renunciation of captivity to protect animal rights; acts of propitiation that gesture towards a nature that has been harmed…
Safety in Numbers? Why Indians at the Bottom of the Pyramid Herd Their Votes and The Policy Implications
Jonathan Swift in Context
Daniel Defoe in Context
Defoe and the Idea of Travel
Daniel Defoe died in hiding and was often imprisoned, but his imagination roamed the world. He had a powerful vision of networked trade, fluidly operating along frictionless routes, with merchant princes as supreme travellers along the magical map of international exchange (whether or not they left the counting-house). But he was also fascinated by blocked, spasmodic, and unpredictable motion, represented mystically by the Great Storm, with its i…
Countering reactionary co-radicalization (RC-R): Using multi-representational ads
This study analyses a prototypical ad for countering reactive coradicalisation, a radicalisation process that occurs in one population segment as a response to radicalisation perceived in another population segment. We employ a multi-representational approach to develop an ad-based solution for undermining dehumanisation of perceived "others". This "re-humanisation" process is illustrated within the context of the "Mad Mullah" stereotype, a tradi…
Women Writers and Juvenal: “Singing plain truths”
Juvenal was the satirist’s satirist, a writer whose output consisted only of poems in that genre. An uncompromising cataloguer of the crimes of Romans, Juvenal was also intensely masculine, his oeuvre implicitly addressed to men, with one satire ( vi ) devoted to the shameful derelictions of women (the source of much unimaginatively imitative misogyny during the Restoration). Juvenal’s obscenity, and the exclusion of women from classical learning…
Marketing
Marketing answers questions such as: How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? The text is made up of four parts. The first part looks at core principles, contexts, and customers, and includes discussion on business …
The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context
This article makes a contribution by articulating, for the first time, how hope and fear appeals were constructed as a rhetorical media device in a political advertising campaign context, specifically the 2014 Scottish independence referendum. Based on a qualitative content analysis of both sides' campaigning materials, an understanding of the fluid, responsive and symbiotic nature of these emotional appeals and how they are utilized against the …
The Sage Handbook of Propaganda
Covid-19 and beyond: The ethical challenges of resetting health services during and after public health emergencies
Covid-19 continues to dominate 2020 and is likely to be a feature of our lives for some time to come. Given this, how should health systems respond ethically to the persistent challenges of responding to the ongoing impact of the pandemic? Relatedly, what ethical values should underpin the resetting of health services after the initial wave, knowing that local spikes and further waves now seem inevitable? In this editorial we outline some of the …
Mixing It: Satire in the Miscellanies, 1680–1732
This chapter examines the presence of ‘satire’, broadly conceived, in various kinds of miscellany publication between 1680 and 1732. Taking a cue from the ‘mixed’ nature of satire as it was theorized in the Restoration, the chapter looks first at the series of Miscellanies published by Tonson and Dryden from 1684 onwards. While satire was originally foundational to the series, it soon became aesthetically quarantined as one witty showcase amongst…
Influence and Interference in Foreign Elections: The Evolution of its Practice
The use of influence or interference activities by one country to change the tide of elections in another has recently gained prominence due to alleged Russian influence in the 2016 US presidential election and the 2017 French presidential election. In this article, Paul Baines and Nigel Jones chart the evolution of influence and interference in foreign elections. With the rise of its modern digital form, they consider whether it is acceptable as…
Identifying the roles of university fundraisers in securing transformational gifts: Lessons from Canada
As university public funding diminishes so the need for private funding increases commensurately. We investigate how a purposive sample of 16 professional university fundraisers in Canada successfully secured large (>$5m CAD) transformation donations from high-net-worth Canadian philanthropists. Using an inductive process, we articulate three key roles (the 3Ns – Networker, Negotiator and Knowledge-broker) professional fundraisers use for securin…
Présidentielle 2012: Une communication politique bien singulière
Political Marketing and Propaganda: Uses, Abuses, Misuses
Although previous issues of well-respected marketing journals (e.g., Revue Française du Marketing, Psychology & Marketing, Journal of Marketing Management, European Journal of Marketing) have focused on political marketing, and although there are now journals which regularly publish papers on political marketing including, of course, this one and the Journal of Public Affairs, none has focused exclusively on how the techniques developed for use i…
Political Marketing Orientation: Confusions, Complications, and Criticisms
In this article, we seek to distinguish between two concepts often conflated in the literature: political market orientation and political marketing orientation. In the discussion, we focus specifically on voters rather than other actors in the political sphere such as competing parties, party members, the media, and lobby groups due to the centrality of the electorate in the political marketing literature and in political practice. We identify f…
A Reiview of: “Scott McClellan. (2008). What Happened: Inside the Bush White House and Washington's Culture of Deception .”
This book is deliberately intended to be thought-provoking in the cliched kiss-and-tell style of the horny-handed practitioner who has seen more than he should. In some ways, given its focus on the
The unloved relationship? Dynamic capabilities and political-market strategy: A research agenda
In this developmental article, the authors outline a five-stage system to classify levels of relationship engagement (LRE) between firms and government actors when developing their political-market strategies (PMS) as part of a wider stakeholder management programme. In an attempt to develop the research agenda in this increasingly important area, the authors propose a set of hypotheses to drive forward the research agenda. Overall, we argue that…
An Account of Corsica: The Journal of a Tour to That Island; And Memoirs of Pascal Paoli
This first complete reprint of Boswell's book on Corsica since the eighteenth century is enhanced by comprehensive annotation, textual apparatus, and a critical introduction. Boswell designed his text in two parts: first, an Account of Corsica, which gives a historical, political, socio-economic, and cultural overview of the Corsican people, and second, the Journal of his tour to see the Corsican leader Pascal Paoli in 1765. This edition, unlike …
Edmund Curll, bookseller
Closing the Books (1741–1747)
This chapter discusses how Pope's death in 1744 set the stage for the last round of an encounter which had lasted more than three decades. In particular, his death would prompt the appearance a year later of the promised biography — a prospect which Curll had held over his adversary in terrorem for the length of his days. It details that Curll remained in his old habit of putting together the lives of the recently deceased, and in 1741, Curll pro…
Long-Term Performance of Political Parties: Towards a Competitive Resource-Based Perspective
Whilst politicians can “buy” votes in the short-term, most political parties are more interested in maintaining power over a period of years in order to implement their policies. This paper explores whether political parties can be considered to possess long-term competitive resources that sustain their competitive advantages. It employs the well-established strategic management concept of the Resource-Based View of strategy development for this …
CSR and Public Affairs
The Context, Content and Process of Political Marketing Strategy
(2005). The Context, Content and Process of Political Marketing Strategy. Journal of Political Marketing: Vol. 4, No. 2-3, pp. 1-18
The unloved relationship? Dynamic capabilities and political-market strategy: A research agenda
In this developmental article, the authors outline a five-stage system to classify levels of relationship engagement (LRE) between firms and government actors when developing their political-market strategies (PMS) as part of a wider stakeholder management programme. In an attempt to develop the research agenda in this increasingly important area, the authors propose a set of hypotheses to drive forward the research agenda. Overall, we argue that…
Strategy development in UK higher education: Towards Resource-Based Competitive Advantages
Britain's higher education institutions (HEIs) face fundamental and unprecedented competitive pressures due to lower government funding (Cm 5735, The Future of Higher Education, Department for Education and Skills, 2003) and a government agenda focused on a "widening participation agenda". We employ the resource‐based view (RBV) of strategy development to explore potential coping strategies. The RBV has not previously been applied to HEIs, partly…
Political Marketing and Propaganda: Uses, Abuses, Misuses
Although previous issues of well-respected marketing journals (e.g., Revue Française du Marketing, Psychology & Marketing, Journal of Marketing Management, European Journal of Marketing) have focused on political marketing, and although there are now journals which regularly publish papers on political marketing including, of course, this one and the Journal of Public Affairs, none has focused exclusively on how the techniques developed for use i…
When the British ‘Tommy’ went to war, public opinion followed
This article seeks to outline how public opinion changed over the course of the government's announcement of 2nd Gulf War in Iraq until the scandal over the alleged ‘sexed-up’ Downing Street intelligence dossier. Using quantitative analysis of opinion poll data, together with in-depth interviews with journalists to show how the media were complicit in providing a positive spin for the government's stance on war, the authors conclude that the posi…
Political Marketing Orientation: Confusions, Complications, and Criticisms
In this article, we seek to distinguish between two concepts often conflated in the literature: political market orientation and political marketing orientation. In the discussion, we focus specifically on voters rather than other actors in the political sphere such as competing parties, party members, the media, and lobby groups due to the centrality of the electorate in the political marketing literature and in political practice. We identify f…
Long-Term Performance of Political Parties: Towards a Competitive Resource-Based Perspective
Whilst politicians can “buy” votes in the short-term, most political parties are more interested in maintaining power over a period of years in order to implement their policies. This paper explores whether political parties can be considered to possess long-term competitive resources that sustain their competitive advantages. It employs the well-established strategic management concept of the Resource-Based View of strategy development for this …
The Context, Content and Process of Political Marketing Strategy
(2005). The Context, Content and Process of Political Marketing Strategy. Journal of Political Marketing: Vol. 4, No. 2-3, pp. 1-18
Marketing the Political Message: American Influences on British Practices
The potential for Americanisation of UK political campaigning is discussed with a particular focus on message development and dissemination. The paper recognises that there is difference between policy and message development, arguing that it is through the latter that British parties have most to learn from their transatlantic counterparts. Contextual differences in operation mitigate wholesale migration of American know-how, restricting technol…
The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context
This article makes a contribution by articulating, for the first time, how hope and fear appeals were constructed as a rhetorical media device in a political advertising campaign context, specifically the 2014 Scottish independence referendum. Based on a qualitative content analysis of both sides' campaigning materials, an understanding of the fluid, responsive and symbiotic nature of these emotional appeals and how they are utilized against the …
CSR and Public Affairs
The Eu Constitution and the British Public: What the Polls Tell Us About the Campaign That Never Was
In Switzerland and the USA, referendums are so ubiquitous that a highly diverse \nindustry has spawned up around them (Bowler, Donovan, & Fernandez, 1996). They \nare now increasingly commonplace in the EU as it enlarges. Up until June 2005, \nBritons expected to be asked to consent or reject the proposed EU Constitutional \nTreaty in a national referendum but the French and Dutch no votes in their own \nreferendums in May and June 2005 scuppered…
Market” Classification and Political Campaigning: Some Strategic Implications
There is an argument for a flow of logic from market structure to marketing strategy and performance. The nature of the political “market” and service-product constrains and dictates marketing strategy choices. Interactions between the voter, parties, and candidates in political campaigns could be likened to human services (Dickens, 1996) in commerce. However, parties and candidates operate in peculiar poligopolistic markets competing for the aut…
The Macaroni parson and the Marvellous boy: Literature and forgery in the eighteenth century
Market” Classification and Political Campaigning: Some Strategic Implications
There is an argument for a flow of logic from market structure to marketing strategy and performance. The nature of the political “market” and service-product constrains and dictates marketing strategy choices. Interactions between the voter, parties, and candidates in political campaigns could be likened to human services (Dickens, 1996) in commerce. However, parties and candidates operate in peculiar poligopolistic markets competing for the aut…
Debate held at the House of Commons on 19th September, 2003: ‘PR and marketing are less important than policy development and political leadership’
Strategy development in UK higher education: Towards Resource-Based Competitive Advantages
Britain's higher education institutions (HEIs) face fundamental and unprecedented competitive pressures due to lower government funding (Cm 5735, The Future of Higher Education, Department for Education and Skills, 2003) and a government agenda focused on a "widening participation agenda". We employ the resource‐based view (RBV) of strategy development to explore potential coping strategies. The RBV has not previously been applied to HEIs, partly…
The Context, Content and Process of Political Marketing Strategy
(2005). The Context, Content and Process of Political Marketing Strategy. Journal of Political Marketing: Vol. 4, No. 2-3, pp. 1-18
Marketing the Political Message: American Influences on British Practices
The potential for Americanisation of UK political campaigning is discussed with a particular focus on message development and dissemination. The paper recognises that there is difference between policy and message development, arguing that it is through the latter that British parties have most to learn from their transatlantic counterparts. Contextual differences in operation mitigate wholesale migration of American know-how, restricting technol…
When the British ‘Tommy’ went to war, public opinion followed
This article seeks to outline how public opinion changed over the course of the government's announcement of 2nd Gulf War in Iraq until the scandal over the alleged ‘sexed-up’ Downing Street intelligence dossier. Using quantitative analysis of opinion poll data, together with in-depth interviews with journalists to show how the media were complicit in providing a positive spin for the government's stance on war, the authors conclude that the posi…
The Eu Constitution and the British Public: What the Polls Tell Us About the Campaign That Never Was
In Switzerland and the USA, referendums are so ubiquitous that a highly diverse \nindustry has spawned up around them (Bowler, Donovan, & Fernandez, 1996). They \nare now increasingly commonplace in the EU as it enlarges. Up until June 2005, \nBritons expected to be asked to consent or reject the proposed EU Constitutional \nTreaty in a national referendum but the French and Dutch no votes in their own \nreferendums in May and June 2005 scuppered…
Long-Term Performance of Political Parties: Towards a Competitive Resource-Based Perspective
Whilst politicians can “buy” votes in the short-term, most political parties are more interested in maintaining power over a period of years in order to implement their policies. This paper explores whether political parties can be considered to possess long-term competitive resources that sustain their competitive advantages. It employs the well-established strategic management concept of the Resource-Based View of strategy development for this …
CSR and Public Affairs
Edmund Curll, bookseller
Closing the Books (1741–1747)
This chapter discusses how Pope's death in 1744 set the stage for the last round of an encounter which had lasted more than three decades. In particular, his death would prompt the appearance a year later of the promised biography — a prospect which Curll had held over his adversary in terrorem for the length of his days. It details that Curll remained in his old habit of putting together the lives of the recently deceased, and in 1741, Curll pro…
An Account of Corsica: The Journal of a Tour to That Island; And Memoirs of Pascal Paoli
This first complete reprint of Boswell's book on Corsica since the eighteenth century is enhanced by comprehensive annotation, textual apparatus, and a critical introduction. Boswell designed his text in two parts: first, an Account of Corsica, which gives a historical, political, socio-economic, and cultural overview of the Corsican people, and second, the Journal of his tour to see the Corsican leader Pascal Paoli in 1765. This edition, unlike …
A Reiview of: “Scott McClellan. (2008). What Happened: Inside the Bush White House and Washington's Culture of Deception .”
This book is deliberately intended to be thought-provoking in the cliched kiss-and-tell style of the horny-handed practitioner who has seen more than he should. In some ways, given its focus on the
The unloved relationship? Dynamic capabilities and political-market strategy: A research agenda
In this developmental article, the authors outline a five-stage system to classify levels of relationship engagement (LRE) between firms and government actors when developing their political-market strategies (PMS) as part of a wider stakeholder management programme. In an attempt to develop the research agenda in this increasingly important area, the authors propose a set of hypotheses to drive forward the research agenda. Overall, we argue that…
Political Marketing Orientation: Confusions, Complications, and Criticisms
In this article, we seek to distinguish between two concepts often conflated in the literature: political market orientation and political marketing orientation. In the discussion, we focus specifically on voters rather than other actors in the political sphere such as competing parties, party members, the media, and lobby groups due to the centrality of the electorate in the political marketing literature and in political practice. We identify f…
Political Marketing and Propaganda: Uses, Abuses, Misuses
Although previous issues of well-respected marketing journals (e.g., Revue Française du Marketing, Psychology & Marketing, Journal of Marketing Management, European Journal of Marketing) have focused on political marketing, and although there are now journals which regularly publish papers on political marketing including, of course, this one and the Journal of Public Affairs, none has focused exclusively on how the techniques developed for use i…
Présidentielle 2012: Une communication politique bien singulière
Influence and Interference in Foreign Elections: The Evolution of its Practice
The use of influence or interference activities by one country to change the tide of elections in another has recently gained prominence due to alleged Russian influence in the 2016 US presidential election and the 2017 French presidential election. In this article, Paul Baines and Nigel Jones chart the evolution of influence and interference in foreign elections. With the rise of its modern digital form, they consider whether it is acceptable as…
Identifying the roles of university fundraisers in securing transformational gifts: Lessons from Canada
As university public funding diminishes so the need for private funding increases commensurately. We investigate how a purposive sample of 16 professional university fundraisers in Canada successfully secured large (>$5m CAD) transformation donations from high-net-worth Canadian philanthropists. Using an inductive process, we articulate three key roles (the 3Ns – Networker, Negotiator and Knowledge-broker) professional fundraisers use for securin…
Mixing It: Satire in the Miscellanies, 1680–1732
This chapter examines the presence of ‘satire’, broadly conceived, in various kinds of miscellany publication between 1680 and 1732. Taking a cue from the ‘mixed’ nature of satire as it was theorized in the Restoration, the chapter looks first at the series of Miscellanies published by Tonson and Dryden from 1684 onwards. While satire was originally foundational to the series, it soon became aesthetically quarantined as one witty showcase amongst…
The Sage Handbook of Propaganda
Covid-19 and beyond: The ethical challenges of resetting health services during and after public health emergencies
Covid-19 continues to dominate 2020 and is likely to be a feature of our lives for some time to come. Given this, how should health systems respond ethically to the persistent challenges of responding to the ongoing impact of the pandemic? Relatedly, what ethical values should underpin the resetting of health services after the initial wave, knowing that local spikes and further waves now seem inevitable? In this editorial we outline some of the …
The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context
This article makes a contribution by articulating, for the first time, how hope and fear appeals were constructed as a rhetorical media device in a political advertising campaign context, specifically the 2014 Scottish independence referendum. Based on a qualitative content analysis of both sides' campaigning materials, an understanding of the fluid, responsive and symbiotic nature of these emotional appeals and how they are utilized against the …
Women Writers and Juvenal: “Singing plain truths”
Juvenal was the satirist’s satirist, a writer whose output consisted only of poems in that genre. An uncompromising cataloguer of the crimes of Romans, Juvenal was also intensely masculine, his oeuvre implicitly addressed to men, with one satire ( vi ) devoted to the shameful derelictions of women (the source of much unimaginatively imitative misogyny during the Restoration). Juvenal’s obscenity, and the exclusion of women from classical learning…
Political science (21 works) · Computer Science (15 works) · Law (15 works) · Politics (14 works) · Law (12 works) · Sociology (12 works) · Business (9 works) · Economics (9 works) · History (9 works) · Public relations (9 works)