The unloved relationship? Dynamic capabilities and political-market strategy
A research agenda
Bibliographic Data
| ID | 12705995 |
|---|---|
| Authors | Paul Baines (0000-0002-8657-2362, Cranfield University, corresponding author), Paul R Baines, Howard Viney (The Open University) |
| Year | 2009 |
| Volume | 10 |
| Issue | 4 |
| Pages | 258-264 |
| Publication date | 2009-11-10 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Public Affairs (JOURNAL) |
| Journal identifiers | ISSN: 1472-3891 • E-ISSN: 1479-1854 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/pa.346 |
| OpenAlex | W2143769322 |
| Language | EN |
| Citations received | 7 |
| References cited | 23 |
In this developmental article, the authors outline a five-stage system to classify levels of relationship engagement (LRE) between firms and government actors when developing their political-market strategies (PMS) as part of a wider stakeholder management programme. In an attempt to develop the research agenda in this increasingly important area, the authors propose a set of hypotheses to drive forward the research agenda. Overall, we argue that firms can develop PMS into a dynamic capability but further research is needed to determine whether or not the capability developed is first or second order (i.e. contributing to other sources of competitive advantage). Copyright © 2009 John Wiley & Sons, Ltd
Business · Competitive advantage · Dynamic Capabilities · Economics · Government (linguistics · Industrial organization · Management · Order (exchange · Political science · Politics · Public relations · Set (abstract data type · Stakeholder · Computer Science · Corporate Social Responsibility Reporting · Political Influence and Corporate Strategies · Public Policy and Administration Research · Finance · Marketing
Corporate Political Activity
Political exchanges of value and the stakeholder concept
Stakeholders in the political marketing context
Leveraging the Power of News Media
Understanding Voter Resistance to Political Campaigns
From Markets to Stakeholders
Lester Milbrath’s The Washington Lobbyists, 50 Years On
The dynamic resource‐based view
The cornerstones of competitive advantage
Corporate Political Activity
Firm resources and sustained competitive advantage
The Commitment-Trust Theory of Relationship Marketing
Firm Resources and Sustained Competitive Advantage
Public affairs, issue management and political strategy
The Determinants of Domestic and Foreign Corporate Political Activity
Why Do Some Firms Give? Why Do Some Give a Lot
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,54 |
| Citation span | 2013 - 2025 (13) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |