Lu Suo
Biographic Data
| ID | 9770305 |
|---|---|
| NAME | Lu Suo |
| GIVEN NAMES | Lu |
| FAMILY NAME | Suo |
| SIGNATURE | SUO L |
| AFFILIATIONS | Stamford International University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Factors Affecting Chinese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce
From the perspective of consumers, this research studied four factors including price promotion, time pressure, interpersonal interaction and visual appeal influencing the impulse buying decision of live streaming e-commerce consumers in China. This research used a quantitative design by developing questionnaires to collect data through the convenience sampling approach from 477 Chinese users who has live streaming shopping experience in social c…
How to Influence Users’ Willingness to Explore the Use of Sports and Fitness Apps in China
The aim of this paper is to investigate how inertia affects users' willingness to explore the use of sports and fitness apps under the influence of status quo bias, and to explore the role of health goals in the process of exploring use based on goal setting theory. The population in this research is Chinese users who have already installed or used a sports and fitness app on their mobile device. Through an online survey technique, we collected 4…
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Factors Affecting Chinese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce
From the perspective of consumers, this research studied four factors including price promotion, time pressure, interpersonal interaction and visual appeal influencing the impulse buying decision of live streaming e-commerce consumers in China. This research used a quantitative design by developing questionnaires to collect data through the convenience sampling approach from 477 Chinese users who has live streaming shopping experience in social c…
How to Influence Users’ Willingness to Explore the Use of Sports and Fitness Apps in China
The aim of this paper is to investigate how inertia affects users' willingness to explore the use of sports and fitness apps under the influence of status quo bias, and to explore the role of health goals in the process of exploring use based on goal setting theory. The population in this research is Chinese users who have already installed or used a sports and fitness app on their mobile device. Through an online survey technique, we collected 4…
Advertising (2 works) · Business (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Appeal (1 work) · Applied Psychology (1 work) · Behavioral Health and Interventions (1 work) · China (1 work) · Computer Science (1 work)