How to Influence Users’ Willingness to Explore the Use of Sports and Fitness Apps in China
Bibliographic Data
| ID | 21828559 |
|---|---|
| Authors | Lu Suo (Stamford International University, corresponding author) |
| Year | 2021 |
| Volume | 18 |
| Issue | 1 |
| Pages | 7 |
| Publication date | 2021-12-30 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Asian Social Science (JOURNAL) |
| Journal identifiers | ISSN: 1911-2017 • E-ISSN: 1911-2025 |
| Publisher | Canadian Center of Science and Education (PUBLISHER) |
| DOI | 10.5539/ass.v18n1p7 |
| OpenAlex | W4205738334 |
| Language | EN |
| Citations received | 1 |
| References cited | 11 |
The aim of this paper is to investigate how inertia affects users' willingness to explore the use of sports and fitness apps under the influence of status quo bias, and to explore the role of health goals in the process of exploring use based on goal setting theory. The population in this research is Chinese users who have already installed or used a sports and fitness app on their mobile device. Through an online survey technique, we collected 449 valid questionnaires by convenience sampling method. The results confirm that inertia negatively influences the users’ willingness to explore the use of sports and fitness apps and that inertia negatively influences perceived need, which, in turn, reduces the willingness to explore the use of sports and fitness apps; Furthermore, this study also verified health goal positive moderate the relationship between inertia and perceived need, as well as the relationship inertia and users’ willingness to explore the use of sports and fitness apps, revealing that health goals can effectively adjust for the effects of status quo bias in mobile fitness exercise. This study provides useful suggestions for the development and operation of sports and fitness app enterprises to help them make suitable marketing strategies according to users' needs, thus promoting the long-term development of sports and fitness app enterprises
Advertising · Business · China · Physical fitness · Physical therapy · Political science · Status quo · Status quo bias · Applied Psychology · Behavioral Health and Interventions · Digital Marketing and Social Media · Medicine · Psychology · Technology Adoption and User Behaviour · Marketing
Investigating User Resistance to Information Systems Implementation
Self-regulation through goal setting
Effect of self-efficacy, goals, and task strategies on task performance.
Role of goal orientation, ability, need for achievement, and locus of control in the self-efficacy and goal--setting process.
Keep Using My Health Apps
New Directions in Goal-Setting Theory
Status quo bias in decision making
User Acceptance of Information Technology
Perceived need to increase physical activity levels among adults at high risk of type 2 diabetes. A cross-sectional analysis within a community-based diabetes prevention project FIN-D2D
The "What" and "Why" of Goal Pursuits
Toward a psychology of being
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.5 |
| Citation span | 2024 - 2024 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |