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Megan C Piché

Biographic Data

ID9773022
NAMEMegan C Piché
GIVEN NAMESMegan C
FAMILY NAMEPiché
SIGNATUREPICHÉ M C
AFFILIATIONSBrock University
ORCID0000-0002-2894-2206
VERIFIEDYes
TOTAL WORKS1
TOTAL CITATIONS0
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2022
H-INDEX0
  • Off the Court

    Megan C Piché, Michael L Naraine•ARTICLE•International Journal of Sport…•2022

    Sports organizations’ use of social media (SM) has become a key strategy in the coverage and promotion of sport. Although research has been done on the success of digital marketing for men’s professional sport, little is known about the impact of such in women’s sport. This study aimed to examine the SM activity and engagement with fans of the Women’s National Basketball Association. All posts from Facebook, Instagram, and Twitter for the 2019 ca…

No prominent works on this page.

  • Off the Court

    Megan C Piché, Michael L Naraine•ARTICLE•International Journal of Sport…•2022

    Sports organizations’ use of social media (SM) has become a key strategy in the coverage and promotion of sport. Although research has been done on the success of digital marketing for men’s professional sport, little is known about the impact of such in women’s sport. This study aimed to examine the SM activity and engagement with fans of the Women’s National Basketball Association. All posts from Facebook, Instagram, and Twitter for the 2019 ca…

Advertising (1 work) · Basketball (1 work) · Business (1 work) · Digital Games and Media (1 work) · History (1 work) · Interactivity (1 work) · Multimedia (1 work) · Political science (1 work) · Politics (1 work) · Psychology (1 work)

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