Off the Court
Examining Social Media Activity and Engagement in Women’s Professional Sport
Bibliographic Data
| ID | 21834062 |
|---|---|
| Authors | Megan C Piché (0000-0002-2894-2206, Brock University), Michael L Naraine (0000-0002-9132-1269, Brock University) |
| Year | 2022 |
| Volume | 15 |
| Issue | 1 |
| Pages | 23-32 |
| Publication date | 2022-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Sport Communication (JOURNAL) |
| Journal identifiers | ISSN: 1936-3907 • E-ISSN: 1936-3915 |
| Publisher | Human Kinetics (PUBLISHER) |
| DOI | 10.1123/ijsc.2021-0069 |
| OpenAlex | W4213232916 |
| Language | EN |
| Citations received | 9 |
| References cited | 41 |
Sports organizations’ use of social media (SM) has become a key strategy in the coverage and promotion of sport. Although research has been done on the success of digital marketing for men’s professional sport, little is known about the impact of such in women’s sport. This study aimed to examine the SM activity and engagement with fans of the Women’s National Basketball Association. All posts from Facebook, Instagram, and Twitter for the 2019 calendar year were collected from all 12 Women’s National Basketball Association teams and analyzed, in aggregate, for their SM metrics. Results indicated that there was a high level of interaction on SM during the in-season competition months, whereas engagement during the off-season period declined. Given these results, the Women’s National Basketball Association should create strategies to increase fan engagement when there is decreased interactivity to perpetually promote women’s sport. This research provides a starting point for future research on women’s sport involving SM metrics
Advertising · Basketball · Business · Interactivity · Multimedia · Political science · Politics · Public relations · Social media · Digital Games and Media · History · Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society
Conceptualizing an athlete support ecosystem for women in professional team sport
Social Media and Consumer Behavior
Examining the Digital Pitch
The Time for Change Is Now
“It Isn’t 50/50, but It’s Way Better Than 2%!”
Understanding media's leverage in the national elite sport ecosystems
Thug,” “Classless,” and the Policing of Black Womanhood in Sports
Consumer engagement on social media in the sport context
Shifting the boundary in women’s sport
Sport Teams, Fans, and Twitter
Place Your Bets
A tale of two sites
Women Play Sport, But Not on TV
Action Sports, Social Media, and New Technologies
WeTheNorth
Reflections on Communication and Sport
It’s Dude Time!”
A Quantitative Analysis of Photographs and Articles on espnW
The Ball Game Is for the Boys
The presence of female athletes and non-athletes on sports media Twitter
Promoting women’s soccer through social media
Female athletes' self-representation on social media
A New Age for Media Coverage of Women’s Sport? An Analysis of English Media Coverage of the 2015 Fifa Women’s World Cup
Social media and the social sciences
| Unique citing works | 9 |
|---|---|
| Citations per year | 3 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 8 |