Reflections on Communication and Sport
On Strategic Communication and Management
Bibliographic Data
| ID | 13049425 |
|---|---|
| Authors | Paul M Pedersen (0000-0002-9814-252X, Indiana University Bloomington, corresponding author) |
| Year | 2012 |
| Volume | 1 |
| Issue | 1-2 |
| Pages | 55-67 |
| Publication date | 2012-12-12 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication & Sport (JOURNAL) |
| Journal identifiers | ISSN: 2167-4795 • E-ISSN: 2167-4809 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/2167479512466655 |
| OpenAlex | W2080044964 |
| Language | EN |
| Citations received | 17 |
| References cited | 45 |
In this essay, Paul M. Pedersen provides a personal reflection on communication and sport and examines the area of strategic communication and management. His assessment begins with an overview of the growth and significance of the sport industry and communication’s ubiquitous and influential roles within it. In tracing his scholarly journey, Pedersen comes to see communication as an essential element in the sport industry, whether viewed from individualistic, organizational, or sport-specific perspectives. The focus section in this essay examines research on the Strategic Sport Communication Model (SSCM) and its usefulness in categorizing and operationalizing the field from a strategic management perspective. Using the SSCM as the guide, this reflection provides examples of sport communication research focused on each of the model’s three components. The reflection concludes with an analysis of future research opportunities, particularly opportunities to explore strategic decisions and effectiveness in the sport industry’s use of new/social media. Pedersen concludes that a key to developing best communication practices will be a research agenda that more fully contextualizes strategic communication and management in the sport marketplace
Communication studies · Engineering ethics · Epistemology · Field (mathematics · Individualism · Knowledge management · Operationalization · Organizational communication · Perspective (graphical · Political science · Professional sport · Public relations · Social science · Sociology · Sport communication · Sport management · Strategic Communication · Computer Science · Engineering · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society
Sport and social media research
Scoring big
Off the Court
Digital and Interactive Marketing Communications in Sports
The Analysis of Sports and Their Communication in the Context of Creative Industries
Deteriorating Our Relationship for no Good Reason’
The American Dream in Postsocialist Hungary
Satire or Send-Up? Paddy Power and Blind Football
Is Internal Communication Important for Sport Commitment
Memorable Messages of Social Support That Former High School Athletes Received From Their Head Coaches
At the Buzzer
The Emergence and Management of Role Ambiguity in a Collegiate Basketball Team
Setting the Agenda
Bypassing traditional sports media? Why and how professional volleyball players use social networking sites
A Continuation of Sport Teams From an Organizational Perspective
Exploring and Measuring Spectator Sport Fanaticism
Digital technologies in sports
| Unique citing works | 17 |
|---|---|
| Citations per year | 1.42 |
| Citation span | 2014 - 2024 (11) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 17 |