Digital and Interactive Marketing Communications in Sports
Bibliographic Data
| ID | 21737859 |
|---|---|
| Authors | Kevin K Byon (0000-0003-1840-3492, Indiana University Bloomington, corresponding author), Joe Phua (0000-0001-5883-089X, University of Georgia) |
| Year | 2021 |
| Volume | 21 |
| Issue | 2 |
| Pages | 75-78 |
| Publication date | 2021-05-04 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Interactive Advertising (JOURNAL) |
| Journal identifiers | ISSN: 1525-2019 • E-ISSN: 1525-2019 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/15252019.2021.1970422 |
| OpenAlex | W3202730474 |
| Language | EN |
| Citations received | 2 |
| References cited | 23 |
Sport communication is defined as “a process by which people in sport, in a sport setting, or through a sport endeavor, share symbols as they create meaning through interaction” (Pedersen et al. 20
Advertising · Business · Communication studies · Marketing communication · Marketing management · Political science · Public relations · Relationship marketing · Sociology · Sport communication · Sport management · Sports marketing · Computer Science · Digital Marketing and Social Media · Marketing and Advertising Strategies · Psychology · Sports, Gender, and Society · Marketing
Sport and social media research
Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers
Tell Me a Story
User Response to Extended Reality Sponsorship Activations on Social Media
A new reality
Olympic Sponsorships and Brand Value
Are Brands Wasting Money On Sport Sponsorships
Reflections on Communication and Sport
| Unique citing works | 2 |
|---|---|
| Citations per year | 1 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |