Majid Heidari
Biographic Data
| ID | 9789201 |
|---|---|
| NAME | Majid Heidari |
| GIVEN NAMES | Majid |
| FAMILY NAME | Heidari |
| SIGNATURE | HEIDARI M |
| AFFILIATIONS | University of Salerno |
| ORCID | 0000-0002-5619-2289 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The framing effect and sustainable hotel booking behaviour
This study examines whether message framing affects visitors' propensity to adopt more sustainable choices by emphasising the possible gains or losses associated with certain behaviours. The research seeks to assess the efficacy of gain-and-loss framing in motivating individuals to book sustainable hotel accommodations while travelling. This article utilises the theoretical frameworks of prospect theory and framing effects. We studied 116 people …
No prominent works on this page.
The framing effect and sustainable hotel booking behaviour
This study examines whether message framing affects visitors' propensity to adopt more sustainable choices by emphasising the possible gains or losses associated with certain behaviours. The research seeks to assess the efficacy of gain-and-loss framing in motivating individuals to book sustainable hotel accommodations while travelling. This article utilises the theoretical frameworks of prospect theory and framing effects. We studied 116 people …
Advertising (1 works) · Business (1 works) · Digital Marketing and Social Media (1 works) · Environmental Education and Sustainability (1 works) · Environmental Sustainability in Business (1 works) · Geography (1 works) · Marketing (1 works)