The framing effect and sustainable hotel booking behaviour
A nudge marketing study
Bibliographic Data
| ID | 21864730 |
|---|---|
| Authors | MirFarshad Farshbafiyan Hosseininezhad (University of Bologna), Majid Heidari (0000-0002-5619-2289, University of Salerno), Maria Letizia Guerra (0000-0002-8944-2192, Statistical Service) |
| Year | 2025 |
| Volume | 39 |
| Pages | 3916 |
| Publication date | 2025-01-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | European Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1994-7658 • E-ISSN: 1314-0817 |
| Publisher | Varna University of Management (PUBLISHER • BG) |
| DOI | 10.54055/ejtr.v39i.3760 |
| OpenAlex | W4406432836 |
| Language | EN |
| References cited | 17 |
This study examines whether message framing affects visitors' propensity to adopt more sustainable choices by emphasising the possible gains or losses associated with certain behaviours. The research seeks to assess the efficacy of gain-and-loss framing in motivating individuals to book sustainable hotel accommodations while travelling. This article utilises the theoretical frameworks of prospect theory and framing effects. We studied 116 people who booked hotels online in a randomised, controlled study. The three groups consisted of a control group, a gain- frame group informed about the benefits of sustainable hotels, and a loss-frame group informed about the disadvantages of non-sustainable hotels. The significant difference among the three scenarios was evident; the gain-frame effect was more pronounced. Implementing gain-frames may influence consumers' decision-making about more sustainable hotel bookings. This report provides actionable insights for marketers, including successful tactics to communicate hotel companies' sustainable practices and business values. It enhances the existing knowledge by using nudge marketing and framing effects to demonstrate their potential use in encouraging sustainable habits in hotel bookings
Advertising · Business · Geography · Digital Marketing and Social Media · Environmental Education and Sustainability · Environmental Sustainability in Business · Marketing
IBM SPSS Statistics 26 Step by Step
Loss or gain? The role of message framing in hotel guests’ recycling behaviour
Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions
Prospect Theory
Informational Nudges to Encourage Pro-environmental Behavior
Interaction between sustainability practices and the mediating role of hotel performance
Theory of Planned Behavior
Choices, values, and frames
Tourists' temporal booking decisions
Travelers' pro-environmental behavior in a green lodging context
Application of the Theory of Planned Behavior to green hotel choice
Message framing and regulatory focus effects on destination image formation
The attitude–behaviour gap in sustainable tourism
Discussion of citizen behavioural change using the nudge effect
Climate change and pro-sustainable behaviors
A Room with a Viewpoint
| Citation velocity | historical |
|---|---|
| Highly cited | No |