María Quero-Gervilla
Biographic Data
| ID | 9789234 |
|---|---|
| NAME | María Quero-Gervilla |
| GIVEN NAMES | María |
| FAMILY NAME | Quero-Gervilla |
| SIGNATURE | QUERO-GERVILLA M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
A conceptual approach to the tourist value co-creation
In the last decades, several studies related to the Service-Dominant Logic approach were carried out, where the tourism industry is not an exception. As such, multiple works associated with this research stream have been developed, with a special focus on the tourist value co-creation. This article presents a conceptual model that aims to aggregate the various dimensions of customer value co-creation with its antecedent and consequent factors in …
No prominent works on this page.
A conceptual approach to the tourist value co-creation
In the last decades, several studies related to the Service-Dominant Logic approach were carried out, where the tourism industry is not an exception. As such, multiple works associated with this research stream have been developed, with a special focus on the tourist value co-creation. This article presents a conceptual model that aims to aggregate the various dimensions of customer value co-creation with its antecedent and consequent factors in …
Advertising (1 work) · Business (1 work) · Co-Creation (1 work) · Computer Science (1 work) · Conceptual framework (1 work) · Conceptual model (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Mathematics (1 work)