Zeynep Gürhan-Canli
Biographic Data
| ID | 98687 |
|---|---|
| NAME | Zeynep Gürhan-Canli |
| GIVEN NAMES | Zeynep |
| FAMILY NAME | Gürhan-Canli |
| SIGNATURE | GÜRHAN-CANLI Z |
| AFFILIATIONS | Koç University, Istanbul, Turkey |
| VERIFIED | No |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 89 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 3 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 6 |
A Construal Level Account of the Impact of Religion and God on Prosociality
This research shows that the two most prevalent religious constructs—God and religion—differentially impact cognition. Activating thoughts about God (vs. religion) induces a relatively more abstract (vs. concrete) mindset (Studies 1a–1c). Consequently, time donation intentions (Study 2) and actual monetary donations (Study 3) after a God (vs. religion) prime increase when people are presented an abstractly (vs. concretely) framed donation appeal.…
Responses to replica (vs. genuine) touristic experiences
Smiling Signals Intrinsic Motivation
The nature of a person's motivation (whether it is intrinsic or extrinsic) is a key predictor of how committed they are to a task, and hence how well they are likely to perform at it. However, it is difficult to reliably communicate and make inferences about such fine nuances regarding another person's motivation. Building on the social functional view of emotion and the evolutionary and psychophysical characteristics of facial expression of emot…
Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates
Marketing strategies are often tied to how consumers spend time (e.g., waiting in lines, searching across stores) in return for money (e.g., receiving a discount). Viewing such time-money tradeoffs in terms of a reservation wage rate for consumers, we identify a wage-rate asymmetry between two elicitation procedures: (a) Money-Elicit (MEL): state the minimum amount of money, M, that you would accept in return for spending a given number of hours,…
Contextual Influences on Message Persuasion: The Effect of Empty Space
The empty space that surrounds a text message can affect the message’s persuasiveness. Seven studies provide converging evidence in both field and laboratory settings that people find a message less persuasive, and are less likely to act on its implications, when it is surrounded by empty space than when it is not. These effects are mediated by perceptions of message strength. That is, message recipients infer that a message conveys a less strong…
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective
Extant research on cobranding does not examine when and why complementarity or similarity between cobranding partners can be more effective. This research examines consumers’ reactions to cobranded partnerships that feature brands with either complementary or similar attribute levels, both of which are common in the marketplace. The results of six experiments show that consumers’ evaluations vary as a function of concept combination interpretatio…
The Oxford Handbook of Molecular Psychology
Determining the biological bases for behavior—and the extent to which we can observe and explain their neural underpinnings—requires a bold, broadly defined research methodology. The interdisciplinary entries in this handbook are organized around the principle of “molecular psychology,” which unites cutting-edge research from such wide-ranging disciplines as clinical neuroscience and genetics, psychology, behavioral neuroscience, and neuroetholog…
Effect of Regulatory Focus on Selective Information Processing
Individuals tend to selectively rely on information consistent with their attitudes or decisions. In this research, we examine the possibility that regulatory focus influences selective information processing. We find that individuals selectively rely on information consistent with their regulatory orientation under high (vs. low) information load. Specifically, under high information load, relative reliance on positive (vs. negative) information…
My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
Consumer-brand relationships can be formed based on individual- or group-level connections. For example, a consumer's relationship with a Mercedes may be based on the desire to express individual-level unique identity (e.g., self-concept connection), whereas a relationship with a local brand (e.g., Ford) may be based on a group-level patriotic national identity (e.g., country-of-origin connection). We suggest that the effects of self-concept conn…
The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations
This research investigates the processes by which consumers evaluate a family brand on the basis of information about its products. Findings from three experiments suggest that the expected variability of individual product quality within the brand and attribute uniqueness systematically influence information processing and family brand evaluations. On-line (vs. memory-based) processing of information to form family brand judgments is more likely…
Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts
This article draws on social dilemma theory and reference group theory to understand the individual boycott decision and tests the predictions stemming from this conceptualization in two experiments. Consistent with our predictions, consumers' likelihood of participating in both economic and social-issue boycotts is jointly determined by their perceptions of the boycott's likelihood of success, their susceptibility to normative social influences,…
The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective: Table 1
Previous research has led to mixed findings regarding the effect of extensions on the family brand name. This research identifies “accessibility of extension information” as a factor that moderates the effects of the valence of extension information and extension category on brand evaluations. Under higher accessibility, negative information about the extension led to dilution and positive information led to enhancement of the family brand regard…
Determinants of Country-of-Origin Evaluations
Two experiments examined the factors that influence and the psychological processes that underlie country-of-origin evaluations. Subjects received attribute information that was either condensed in a single product or dispersed across several products manufactured in a country with relatively unfavorable associations. When consumers use country of origin as a basis for judgment under low motivation, or when the processing goal is to evaluate the …
Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts
This article draws on social dilemma theory and reference group theory to understand the individual boycott decision and tests the predictions stemming from this conceptualization in two experiments. Consistent with our predictions, consumers' likelihood of participating in both economic and social-issue boycotts is jointly determined by their perceptions of the boycott's likelihood of success, their susceptibility to normative social influences,…
My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
Consumer-brand relationships can be formed based on individual- or group-level connections. For example, a consumer's relationship with a Mercedes may be based on the desire to express individual-level unique identity (e.g., self-concept connection), whereas a relationship with a local brand (e.g., Ford) may be based on a group-level patriotic national identity (e.g., country-of-origin connection). We suggest that the effects of self-concept conn…
Determinants of Country-of-Origin Evaluations
Two experiments examined the factors that influence and the psychological processes that underlie country-of-origin evaluations. Subjects received attribute information that was either condensed in a single product or dispersed across several products manufactured in a country with relatively unfavorable associations. When consumers use country of origin as a basis for judgment under low motivation, or when the processing goal is to evaluate the …
Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates
Marketing strategies are often tied to how consumers spend time (e.g., waiting in lines, searching across stores) in return for money (e.g., receiving a discount). Viewing such time-money tradeoffs in terms of a reservation wage rate for consumers, we identify a wage-rate asymmetry between two elicitation procedures: (a) Money-Elicit (MEL): state the minimum amount of money, M, that you would accept in return for spending a given number of hours,…
The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective: Table 1
Previous research has led to mixed findings regarding the effect of extensions on the family brand name. This research identifies “accessibility of extension information” as a factor that moderates the effects of the valence of extension information and extension category on brand evaluations. Under higher accessibility, negative information about the extension led to dilution and positive information led to enhancement of the family brand regard…
The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations
This research investigates the processes by which consumers evaluate a family brand on the basis of information about its products. Findings from three experiments suggest that the expected variability of individual product quality within the brand and attribute uniqueness systematically influence information processing and family brand evaluations. On-line (vs. memory-based) processing of information to form family brand judgments is more likely…
Effect of Regulatory Focus on Selective Information Processing
Individuals tend to selectively rely on information consistent with their attitudes or decisions. In this research, we examine the possibility that regulatory focus influences selective information processing. We find that individuals selectively rely on information consistent with their regulatory orientation under high (vs. low) information load. Specifically, under high information load, relative reliance on positive (vs. negative) information…
Smiling Signals Intrinsic Motivation
The nature of a person's motivation (whether it is intrinsic or extrinsic) is a key predictor of how committed they are to a task, and hence how well they are likely to perform at it. However, it is difficult to reliably communicate and make inferences about such fine nuances regarding another person's motivation. Building on the social functional view of emotion and the evolutionary and psychophysical characteristics of facial expression of emot…
Responses to replica (vs. genuine) touristic experiences
Contextual Influences on Message Persuasion: The Effect of Empty Space
The empty space that surrounds a text message can affect the message’s persuasiveness. Seven studies provide converging evidence in both field and laboratory settings that people find a message less persuasive, and are less likely to act on its implications, when it is surrounded by empty space than when it is not. These effects are mediated by perceptions of message strength. That is, message recipients infer that a message conveys a less strong…
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective
Extant research on cobranding does not examine when and why complementarity or similarity between cobranding partners can be more effective. This research examines consumers’ reactions to cobranded partnerships that feature brands with either complementary or similar attribute levels, both of which are common in the marketplace. The results of six experiments show that consumers’ evaluations vary as a function of concept combination interpretatio…
The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective: Table 1
Previous research has led to mixed findings regarding the effect of extensions on the family brand name. This research identifies “accessibility of extension information” as a factor that moderates the effects of the valence of extension information and extension category on brand evaluations. Under higher accessibility, negative information about the extension led to dilution and positive information led to enhancement of the family brand regard…
Determinants of Country-of-Origin Evaluations
Two experiments examined the factors that influence and the psychological processes that underlie country-of-origin evaluations. Subjects received attribute information that was either condensed in a single product or dispersed across several products manufactured in a country with relatively unfavorable associations. When consumers use country of origin as a basis for judgment under low motivation, or when the processing goal is to evaluate the …
Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts
This article draws on social dilemma theory and reference group theory to understand the individual boycott decision and tests the predictions stemming from this conceptualization in two experiments. Consistent with our predictions, consumers' likelihood of participating in both economic and social-issue boycotts is jointly determined by their perceptions of the boycott's likelihood of success, their susceptibility to normative social influences,…
The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations
This research investigates the processes by which consumers evaluate a family brand on the basis of information about its products. Findings from three experiments suggest that the expected variability of individual product quality within the brand and attribute uniqueness systematically influence information processing and family brand evaluations. On-line (vs. memory-based) processing of information to form family brand judgments is more likely…
My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
Consumer-brand relationships can be formed based on individual- or group-level connections. For example, a consumer's relationship with a Mercedes may be based on the desire to express individual-level unique identity (e.g., self-concept connection), whereas a relationship with a local brand (e.g., Ford) may be based on a group-level patriotic national identity (e.g., country-of-origin connection). We suggest that the effects of self-concept conn…
Effect of Regulatory Focus on Selective Information Processing
Individuals tend to selectively rely on information consistent with their attitudes or decisions. In this research, we examine the possibility that regulatory focus influences selective information processing. We find that individuals selectively rely on information consistent with their regulatory orientation under high (vs. low) information load. Specifically, under high information load, relative reliance on positive (vs. negative) information…
The Oxford Handbook of Molecular Psychology
Determining the biological bases for behavior—and the extent to which we can observe and explain their neural underpinnings—requires a bold, broadly defined research methodology. The interdisciplinary entries in this handbook are organized around the principle of “molecular psychology,” which unites cutting-edge research from such wide-ranging disciplines as clinical neuroscience and genetics, psychology, behavioral neuroscience, and neuroetholog…
How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective
Extant research on cobranding does not examine when and why complementarity or similarity between cobranding partners can be more effective. This research examines consumers’ reactions to cobranded partnerships that feature brands with either complementary or similar attribute levels, both of which are common in the marketplace. The results of six experiments show that consumers’ evaluations vary as a function of concept combination interpretatio…
Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates
Marketing strategies are often tied to how consumers spend time (e.g., waiting in lines, searching across stores) in return for money (e.g., receiving a discount). Viewing such time-money tradeoffs in terms of a reservation wage rate for consumers, we identify a wage-rate asymmetry between two elicitation procedures: (a) Money-Elicit (MEL): state the minimum amount of money, M, that you would accept in return for spending a given number of hours,…
Contextual Influences on Message Persuasion: The Effect of Empty Space
The empty space that surrounds a text message can affect the message’s persuasiveness. Seven studies provide converging evidence in both field and laboratory settings that people find a message less persuasive, and are less likely to act on its implications, when it is surrounded by empty space than when it is not. These effects are mediated by perceptions of message strength. That is, message recipients infer that a message conveys a less strong…
A Construal Level Account of the Impact of Religion and God on Prosociality
This research shows that the two most prevalent religious constructs—God and religion—differentially impact cognition. Activating thoughts about God (vs. religion) induces a relatively more abstract (vs. concrete) mindset (Studies 1a–1c). Consequently, time donation intentions (Study 2) and actual monetary donations (Study 3) after a God (vs. religion) prime increase when people are presented an abstractly (vs. concretely) framed donation appeal.…
Responses to replica (vs. genuine) touristic experiences
Smiling Signals Intrinsic Motivation
The nature of a person's motivation (whether it is intrinsic or extrinsic) is a key predictor of how committed they are to a task, and hence how well they are likely to perform at it. However, it is difficult to reliably communicate and make inferences about such fine nuances regarding another person's motivation. Building on the social functional view of emotion and the evolutionary and psychophysical characteristics of facial expression of emot…
Psychology (11 works) · Social Psychology (10 works) · Business (8 works) · Consumer Behavior in Brand Consumption and Identification (8 works) · Advertising (7 works) · Computer Science (6 works) · Cultural Differences and Values (5 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Marketing (4 works)