Cynthia B Meyers
Biographic Data
| ID | 988780 |
|---|---|
| NAME | Cynthia B Meyers |
| GIVEN NAMES | Cynthia B |
| FAMILY NAME | Meyers |
| SIGNATURE | MEYERS C B |
| AFFILIATIONS | College of Mount Saint Vincent |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1998 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Advertisers and American Broadcasting
American broadcasting, unique among media industries, relied on sponsors and their ad agencies for program content from the 1920s through the 1950s. Some sponsors broadcast educational or culturally uplifting programs to burnish their corporate images. By the mid-1960s, however, commercial broadcasting had transformed, and advertisers could only buy interstitial minutes for interrupting commercials, during which they wooed cynical consumers with …
Media History and Advertising Archives
Advertising agencies have been the U.S. media industry’s closest collaborators throughout its history; however, scholars have given them little attention. Close analysis of the archival record left by such agencies will help us correct historiographical myths and arrive at new perspectives on what we think we know about media history
Inside a Broadcasting Blacklist
The Sounds of Capitalism
The Sounds of Capitalism: advertising, music, and the conquest of culture." Historical Journal of Film, Radio and Television, 33(4), pp. 638–639
The problems with sponsorship in us broadcasting, 1930s–1950s
Global Marketing and the New Hollywood
In 1992, the globally distributed soft drink maker Coca-Cola jettisoned its long-time advertising strategy of 'one sight, one sound, one sell'. Looking to tap into the American youth culture Zeitgeist and shore up its market among youth worldwide, Coca-Cola hired a Hollywood talent agency, Creative Artists Agency, because it would provide an 'enormous resource to popular culture'. CAA shaped the initial 'Always Coca-Cola' campaign as a diverse ar…
The Sounds of Capitalism
The Sounds of Capitalism: advertising, music, and the conquest of culture." Historical Journal of Film, Radio and Television, 33(4), pp. 638–639
Advertisers and American Broadcasting
American broadcasting, unique among media industries, relied on sponsors and their ad agencies for program content from the 1920s through the 1950s. Some sponsors broadcast educational or culturally uplifting programs to burnish their corporate images. By the mid-1960s, however, commercial broadcasting had transformed, and advertisers could only buy interstitial minutes for interrupting commercials, during which they wooed cynical consumers with …
Inside a Broadcasting Blacklist
The problems with sponsorship in us broadcasting, 1930s–1950s
Global Marketing and the New Hollywood
In 1992, the globally distributed soft drink maker Coca-Cola jettisoned its long-time advertising strategy of 'one sight, one sound, one sell'. Looking to tap into the American youth culture Zeitgeist and shore up its market among youth worldwide, Coca-Cola hired a Hollywood talent agency, Creative Artists Agency, because it would provide an 'enormous resource to popular culture'. CAA shaped the initial 'Always Coca-Cola' campaign as a diverse ar…
The problems with sponsorship in us broadcasting, 1930s–1950s
The Sounds of Capitalism
The Sounds of Capitalism: advertising, music, and the conquest of culture." Historical Journal of Film, Radio and Television, 33(4), pp. 638–639
Inside a Broadcasting Blacklist
Media History and Advertising Archives
Advertising agencies have been the U.S. media industry’s closest collaborators throughout its history; however, scholars have given them little attention. Close analysis of the archival record left by such agencies will help us correct historiographical myths and arrive at new perspectives on what we think we know about media history
Advertisers and American Broadcasting
American broadcasting, unique among media industries, relied on sponsors and their ad agencies for program content from the 1920s through the 1950s. Some sponsors broadcast educational or culturally uplifting programs to burnish their corporate images. By the mid-1960s, however, commercial broadcasting had transformed, and advertisers could only buy interstitial minutes for interrupting commercials, during which they wooed cynical consumers with …
Advertising (6 works) · Business (6 works) · Computer Science (4 works) · Broadcasting (networking (3 works) · Cinema and Media Studies (3 works) · Political science (3 works) · Sociology (3 works) · Advertising campaign (2 works) · Art (2 works) · Computer security (2 works)