Mertcan Öztekin
Biographic Data
| ID | 9943428 |
|---|---|
| NAME | Mertcan Öztekin |
| GIVEN NAMES | Mertcan |
| FAMILY NAME | Öztekin |
| SIGNATURE | ÖZTEKIN M |
| AFFILIATIONS | Yalova University |
| ORCID | 0000-0002-6490-4557 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Visual Design Variations Analysis of Luxury Fashion Flagship Stores in Global Market
Luxury fashion brands are growing in the global market. The research analyses the visual design relationships between cultural differences in the global market, fashion brand image, and flagship store designs. A qualitative case study was conducted to analyses the visual content of store designs. Visual data has been coded in parallel with the semiotic analyses developed in the research methodology. The most variable aspect of global market visua…
The Use of Brand Monograms in Store Space Design
Monograms are symbolic expressions composed of letters. Brand monograms are used to reflect visual identity in marketing. The use of monograms is particularly common among brands in the fashion industry. Various fashion products, such as clothing and accessories, are designed with symbolic connotations that reflect brand value. For this reason, monograms are important visual indicators in fashion marketing. Monograms are used in store spaces that…
Analysis of Identity Approaches Belongs to Fashion Brands in Furniture Design Products
Fashion brands have increasingly extended their identity into furniture design, yet how brand identity translates across these two distinct product categories remains unclear. This study aims to identify the criteria by which brand identity is reflected in both fashion clothing and furniture design. The study questions the identity approaches of fashion brands in furniture design and interdisciplinary design processes with a learning-based model.…
Storytelling in Fashion Video Adverts: Space Typology and Design
Video adverts have an important strategic communication role in marketing and media partnerships. Space design is seen to be an important tool in conveying the stories of fashion brands. This study investigates the role of space design in video adverts as a communication task in storytelling through social media. For this purpose, a hybrid methodology is developed using literature analyses, communicative and spatial theories. The spatial typologi…
No prominent works on this page.
Analysis of Identity Approaches Belongs to Fashion Brands in Furniture Design Products
Fashion brands have increasingly extended their identity into furniture design, yet how brand identity translates across these two distinct product categories remains unclear. This study aims to identify the criteria by which brand identity is reflected in both fashion clothing and furniture design. The study questions the identity approaches of fashion brands in furniture design and interdisciplinary design processes with a learning-based model.…
Storytelling in Fashion Video Adverts: Space Typology and Design
Video adverts have an important strategic communication role in marketing and media partnerships. Space design is seen to be an important tool in conveying the stories of fashion brands. This study investigates the role of space design in video adverts as a communication task in storytelling through social media. For this purpose, a hybrid methodology is developed using literature analyses, communicative and spatial theories. The spatial typologi…
Visual Design Variations Analysis of Luxury Fashion Flagship Stores in Global Market
Luxury fashion brands are growing in the global market. The research analyses the visual design relationships between cultural differences in the global market, fashion brand image, and flagship store designs. A qualitative case study was conducted to analyses the visual content of store designs. Visual data has been coded in parallel with the semiotic analyses developed in the research methodology. The most variable aspect of global market visua…
The Use of Brand Monograms in Store Space Design
Monograms are symbolic expressions composed of letters. Brand monograms are used to reflect visual identity in marketing. The use of monograms is particularly common among brands in the fashion industry. Various fashion products, such as clothing and accessories, are designed with symbolic connotations that reflect brand value. For this reason, monograms are important visual indicators in fashion marketing. Monograms are used in store spaces that…
Color perception and design (3 works) · Fashion design (3 works) · Brand identity (2 works) · Clothing (2 works) · Fashion and Cultural Textiles (2 works) · Aesthetic Perception and Analysis (1 works) · Communication design (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Packaging Perceptions and Trends (1 works) · Design Education and Practice (1 works)