Analysis of Identity Approaches Belongs to Fashion Brands in Furniture Design Products

Bibliographic Data

ID21997309
AuthorsMertcan Öztekin (0000-0002-6490-4557, Yalova University, corresponding author)
Year2025
Volume15
Issue2
Pages904-926
Publication date2025-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSanat ve Tasarım Dergisi (JOURNAL)
Journal identifiersISSN: 2146-9059
PublisherAnadolu University Journal of Art and Design (PUBLISHER)
DOI10.20488/sanattasarim.1827807
OpenAlexW4416851701
LanguageEN
Citations received1
References cited26

Fashion brands have increasingly extended their identity into furniture design, yet how brand identity translates across these two distinct product categories remains unclear. This study aims to identify the criteria by which brand identity is reflected in both fashion clothing and furniture design. The study questions the identity approaches of fashion brands in furniture design and interdisciplinary design processes with a learning-based model. Visual data is analysed with a hybrid method created by blending the horizontal process flow and design criteria of the deep learning based Convolutional Neural Network (CNN) model. The brand identity prism and the words in the design expressions in the products of the two domains are coded. To generalise the data diversity and design process, two different fashion brand examples are comparatively analysed. With the indicator codes extracted from the data, the relationships of the two fields were determined. The results obtained show the intersection and limitations of brand identity in fashion and furniture design criteria through a Venn diagram

Brand identity · Clothing · Fashion design · Product design · Aesthetic Perception and Analysis · Color perception and design · Fashion and Cultural Textiles

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Open DOIOpen Access