Shao-Ying Zhu
Biographic Data
| ID | 9948140 |
|---|---|
| NAME | Shao-Ying Zhu |
| GIVEN NAMES | Shao-Ying |
| FAMILY NAME | Zhu |
| SIGNATURE | ZHU S |
| AFFILIATIONS | Guangxi University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Consumer Preference for Virtual Reality Advertisements with Human–Scene Interaction
Consumption is undergoing a digital revolution brought about by virtual technology, and the emergence of virtual spokespersons has changed the pattern of advertising endorsement sales. Are virtual character spokespersons better than real celebrity spokespersons? This article aims to explore the relationships between different types of advertising spokespersons, different types of advertising scenarios, and consumers' purchase intentions. The resu…
No prominent works on this page.
Consumer Preference for Virtual Reality Advertisements with Human–Scene Interaction
Consumption is undergoing a digital revolution brought about by virtual technology, and the emergence of virtual spokespersons has changed the pattern of advertising endorsement sales. Are virtual character spokespersons better than real celebrity spokespersons? This article aims to explore the relationships between different types of advertising spokespersons, different types of advertising scenarios, and consumers' purchase intentions. The resu…
Advertising (1 work) · Aesthetics (1 work) · Art (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Computer Science (1 work) · Economics (1 work) · Motivation and Self-Concept in Sports (1 work) · Preference (1 work) · Psychology (1 work)