Jizhi Chen
Biographic Data
| ID | 9949538 |
|---|---|
| NAME | Jizhi Chen |
| GIVEN NAMES | Jizhi |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN J |
| AFFILIATIONS | Shandong Jiaotong University |
| ORCID | 0000-0002-3349-9675 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Customers’ brand avoidance intention to exaggerated advertising in the digital age
Expanding the consumption of organic agricultural products is one of the powerful measures to promote sustainable development. Current mainstream research focuses on the spillover effect of agricultural product advertising promotion, but the mechanism by which exaggerated advertising on consumers’ brand avoidance intentions still unclear. Therefore, taking organic agricultural as the research object, respondents were invited to participate in a q…
An Empirical Study of the Relationship Between Digital Transformation and Customer Satisfaction
This research explores the impact of digital transformation (DT) on the evolution of the relationship between enterprises and consumers at the consumer level. On the basis of expectation confirmation theory, 545 validated questionnaires were collected, and relevant hypotheses were tested with the assistance of Mplus 8.0 software and artificial neural networks (ANNs). This study revealed linear relationships among the following factors: DT affects…
No prominent works on this page.
Customers’ brand avoidance intention to exaggerated advertising in the digital age
Expanding the consumption of organic agricultural products is one of the powerful measures to promote sustainable development. Current mainstream research focuses on the spillover effect of agricultural product advertising promotion, but the mechanism by which exaggerated advertising on consumers’ brand avoidance intentions still unclear. Therefore, taking organic agricultural as the research object, respondents were invited to participate in a q…
An Empirical Study of the Relationship Between Digital Transformation and Customer Satisfaction
This research explores the impact of digital transformation (DT) on the evolution of the relationship between enterprises and consumers at the consumer level. On the basis of expectation confirmation theory, 545 validated questionnaires were collected, and relevant hypotheses were tested with the assistance of Mplus 8.0 software and artificial neural networks (ANNs). This study revealed linear relationships among the following factors: DT affects…
Empirical research (2 works) · Brand awareness (1 works) · Brand equity (1 works) · Brand management (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works) · Customer Relationship Management (1 works) · Customer satisfaction (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works)