Lucas Vinicius Mayer
Biographic Data
| ID | 9953944 |
|---|---|
| NAME | Lucas Vinicius Mayer |
| GIVEN NAMES | Lucas Vinicius |
| FAMILY NAME | Mayer |
| SIGNATURE | MAYER L V |
| AFFILIATIONS | Universidade Federal do Paraná |
| ORCID | 0009-0009-4288-3765 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Caminhos teórico-metodológicos para pesquisar comportamento ético no processo decisório de profissionais de publicidade
The article narrates the experience of creating the methodological protocol to investigate ethical behavior in the decision-making process of advertising professionals. Proposing to diversify research methods related to ethics in the advertising field, we planned a multi-method strategy structured into two plateaus: 1) advertising content -advertisements broadcast in the regions covered by the research in addition to ethical processes judged by C…
No prominent works on this page.
Caminhos teórico-metodológicos para pesquisar comportamento ético no processo decisório de profissionais de publicidade
The article narrates the experience of creating the methodological protocol to investigate ethical behavior in the decision-making process of advertising professionals. Proposing to diversify research methods related to ethics in the advertising field, we planned a multi-method strategy structured into two plateaus: 1) advertising content -advertisements broadcast in the regions covered by the research in addition to ethical processes judged by C…
Business and Management Studies (1 work) · Corporate Identity and Reputation (1 work) · Ethics in Business and Education (1 work) · Humanities (1 work) · Philosophy (1 work) · Psychology (1 work) · Sociology (1 work)