Caminhos teórico-metodológicos para pesquisar comportamento ético no processo decisório de profissionais de publicidade
Bibliographic Data
| ID | 22015653 |
|---|---|
| Authors | Fábio Hansen (0000-0003-2997-4602, Universidade Federal do Pará), Mariângela Machado Toaldo (0000-0001-7220-1475, Universidade Federal do Rio Grande do Sul), Janderle Rabaiolli (0000-0003-0885-9189, Universidade Federal de Santa Maria), Lucas Vinicius Mayer (0009-0009-4288-3765, Universidade Federal do Paraná), Lara Timm Cezar Lara Timm Cezar (0000-0001-8281-7054, Universidade Federal do Paraná), Pedro Henrique Curcel (0009-0004-0274-6233, Universidade Federal do Paraná) |
| Year | 2024 |
| Volume | 18 |
| Issue | 3 |
| Pages | 267-290 |
| Publication date | 2024-09-26 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Revista Mídia e Cotidiano (JOURNAL) |
| Journal identifiers | ISSN: 2178-602X • E-ISSN: 2178-602X |
| Publisher | Pro Reitoria de Pesquisa, Pos Graduacao e Inovacao - UFF (PUBLISHER) |
| DOI | 10.22409/rmc.v18i3.61241 |
| OpenAlex | W4402859936 |
| Language | PT |
The article narrates the experience of creating the methodological protocol to investigate ethical behavior in the decision-making process of advertising professionals. Proposing to diversify research methods related to ethics in the advertising field, we planned a multi-method strategy structured into two plateaus: 1) advertising content -advertisements broadcast in the regions covered by the research in addition to ethical processes judged by Conar; 2) professionals -observation of subjects involved in advertising activity. The multimethodological arrangement articulates the Narrative Interview with Portfolio and Simulated Jury.The protocol validation test encourages the expansion of observation techniques for advertising professionals
Humanities · Sociology · Business and Management Studies · Corporate Identity and Reputation · Ethics in Business and Education · Philosophy · Psychology
| Highly cited | No |
|---|