Jordana Elliott
Biographic Data
| ID | 9957793 |
|---|---|
| NAME | Jordana Elliott |
| GIVEN NAMES | Jordana |
| FAMILY NAME | Elliott |
| SIGNATURE | ELLIOTT J |
| AFFILIATIONS | The University of Western Australia |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Hype Source
G Fuel, an energy drink marketed towards gamers, performs a ‘contemporary’ gamer persona to interact with its audience, drawing upon an array of gaming influencers to appeal to fans of these figures. Specifically, this contemporary gamer persona builds upon the ‘geeky’ male gamer identity that has been constructed by marketers and adopted by players, utilising elements of esport such as skilfulness and focus. However, this persona also reimagines…
No prominent works on this page.
Hype Source
G Fuel, an energy drink marketed towards gamers, performs a ‘contemporary’ gamer persona to interact with its audience, drawing upon an array of gaming influencers to appeal to fans of these figures. Specifically, this contemporary gamer persona builds upon the ‘geeky’ male gamer identity that has been constructed by marketers and adopted by players, utilising elements of esport such as skilfulness and focus. However, this persona also reimagines…
Advertising (1 work) · Aesthetics (1 work) · Appeal (1 work) · Art (1 work) · Digital Games and Media (1 work) · Engineering (1 work) · Gender, Feminism, and Media (1 work) · Humanities (1 work) · Impact of Technology on Adolescents (1 work) · Influencer marketing (1 work)