Taiwo Oluwadayo Abiodun
Biographic Data
| ID | 9973527 |
|---|---|
| NAME | Taiwo Oluwadayo Abiodun |
| GIVEN NAMES | Taiwo Oluwadayo |
| FAMILY NAME | Abiodun |
| SIGNATURE | ABIODUN T O |
| AFFILIATIONS | Tai Solarin University of Education |
| ORCID | 0000-0003-2614-2229 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Determinants of Chatbot Brand Trust in the Adoption of Generative Artificial Intelligence in Higher Education
The use of generative artificial intelligence (GenAI) chatbots in brands is growing exponentially, and higher education institutions are not unaware of how such tools effectively shape the attitudes and behavioral intentions of students. These chatbots are able to synthesize an enormous amount of data input and can create contextually aware, human-like conversational content that is not limited to simple scripted responses. This study examines th…
No prominent works on this page.
Determinants of Chatbot Brand Trust in the Adoption of Generative Artificial Intelligence in Higher Education
The use of generative artificial intelligence (GenAI) chatbots in brands is growing exponentially, and higher education institutions are not unaware of how such tools effectively shape the attitudes and behavioral intentions of students. These chatbots are able to synthesize an enormous amount of data input and can create contextually aware, human-like conversational content that is not limited to simple scripted responses. This study examines th…
Chatbot (1 work) · Diverse Topics in Contemporary Research (1 work) · Higher education (1 work) · Impact of AI and Big Data on Business and Society (1 work) · Institution (1 work) · Structural equation modeling (1 work) · Technology Acceptance Model (1 work) · Technology Adoption and User Behaviour (1 work) · Usability (1 work)