Jan-Åke Törnroos
Biographic Data
| ID | 997718 |
|---|---|
| NAME | Jan-Åke Törnroos |
| GIVEN NAMES | Jan-Åke |
| FAMILY NAME | Törnroos |
| SIGNATURE | TÖRNROOS J |
| AFFILIATIONS | Åbo Akademi University |
| ORCID | 0000-0002-8864-0541 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 1 |
Understanding Interactive Network Branding in SME Firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Developing Insights on Branding in the B2B Context
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Understanding Event-based Business Networks
This article deals with the temporality in business networks. Marketing as networks approach stresses interaction processes and interdependence among actors noting that business markets are mainly socially constructed. The approach has increased our understanding of business marketing but further attention for theory development and empirical validation is needed. Theoretical foundations of the approach are conceptually analysed here, taking time…
Understanding Event-based Business Networks
This article deals with the temporality in business networks. Marketing as networks approach stresses interaction processes and interdependence among actors noting that business markets are mainly socially constructed. The approach has increased our understanding of business marketing but further attention for theory development and empirical validation is needed. Theoretical foundations of the approach are conceptually analysed here, taking time…
Understanding Event-based Business Networks
This article deals with the temporality in business networks. Marketing as networks approach stresses interaction processes and interdependence among actors noting that business markets are mainly socially constructed. The approach has increased our understanding of business marketing but further attention for theory development and empirical validation is needed. Theoretical foundations of the approach are conceptually analysed here, taking time…
Developing Insights on Branding in the B2B Context
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Understanding Interactive Network Branding in SME Firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Business (2 works) · Digital Marketing and Social Media (2 works) · Business networking (1 work) · Business Strategy and Innovation (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Context (archaeology) (1 work) · Customer Service Quality and Loyalty (1 work) · Geography (1 work) · Industrial organization (1 work) · Management (1 work)