Understanding Interactive Network Branding in SME Firms
Bibliographic Data
| ID | 23532031 |
|---|---|
| Authors | Nikolina Koporcic (0000-0001-5050-3819, Nottingham University Business School, University of Nottingham, UK), Jan-Åke Törnroos (0000-0002-8864-0541, Åbo Akademi University) |
| Year | 2019 |
| Publication date | 2019-11-12 |
| Open Access | No |
| Type | BOOK |
| Venue | Understanding Interactive Network Branding in SME Firms (SOURCE_BOOK) |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/9781789739770 |
| OpenAlex | W2982647311 |
| Open Library | OL34671146M |
| ISBN | 9781789739770 |
| Language | EN |
| Citations received | 1 |
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Business · Industrial organization · Digital Marketing and Social Media
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |