Hesham O Dinana
Dados Biográficos
| ID | 10207362 |
|---|---|
| NOME | Hesham O Dinana |
| PRENOMES | Hesham |
| SOBRENOME | O Dinana |
| ASSINATURA | DINANA H O |
| AFILIAÇÕES | American University in Cairo |
| ORCID | 0000-0002-5511-2793 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2021 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
Sustainable advertising and brand engagement
Recognizing the significance of sustainable advertising practices and their influence on consumer behaviour, this study explores their capacity to not only enhance consumer engagement with the brand but also strengthen brand reputation. Additionally, it examines how these practices can promote more conscious consumption patterns, contributing to broader sustainability goals. In this line, we propose a theoretical conceptual model highlighting how…
The Future of TV and Online Video Platforms
This study examines the future of TV and online video platforms in the evolving Egyptian market through using the predictors of use and interaction. Built on the unified theory of acceptance and use of technology, and the theory of technology discontinuities and platforms development, this study extends its framework to explore the relationship between the intention of use and the interaction with content behavior. A sample size of 396 university…
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The Future of TV and Online Video Platforms
This study examines the future of TV and online video platforms in the evolving Egyptian market through using the predictors of use and interaction. Built on the unified theory of acceptance and use of technology, and the theory of technology discontinuities and platforms development, this study extends its framework to explore the relationship between the intention of use and the interaction with content behavior. A sample size of 396 university…
Sustainable advertising and brand engagement
Recognizing the significance of sustainable advertising practices and their influence on consumer behaviour, this study explores their capacity to not only enhance consumer engagement with the brand but also strengthen brand reputation. Additionally, it examines how these practices can promote more conscious consumption patterns, contributing to broader sustainability goals. In this line, we propose a theoretical conceptual model highlighting how…
Advertising (2 obras) · Business (2 obras) · Computer Science (2 obras) · Digital Marketing and Social Media (2 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumer behaviour (1 obras) · Entertainment (1 obras) · Environmental Sustainability in Business (1 obras) · External variable (1 obras) · Human–computer interaction (1 obras)