The Future of TV and Online Video Platforms
A Study on Predictors of Use and Interaction with Content in the Egyptian Evolving Telecomm, Media & Entertainment Industries
Dados Bibliográficos
| ID | 3563597 |
|---|---|
| Autores | Rasha Allam (0000-0003-3791-6234, American University in Cairo, autor correspondente), Hesham Dinana, Hesham O Dinana (0000-0002-5511-2793, American University in Cairo) |
| Ano | 2021 |
| Volume | 11 |
| Fascículo | 3 |
| Data de publicação | 2021-07-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | SAGE Open (JOURNAL) |
| Identificadores do periódico | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Editora | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440211040804 |
| OpenAlex | W3193325893 |
| Idioma | EN |
| Citações recebidas | 1 |
| Referências citadas | 47 |
This study examines the future of TV and online video platforms in the evolving Egyptian market through using the predictors of use and interaction. Built on the unified theory of acceptance and use of technology, and the theory of technology discontinuities and platforms development, this study extends its framework to explore the relationship between the intention of use and the interaction with content behavior. A sample size of 396 university students answered the survey questions. Unlike other studies, the study found that the perceived ease of use (PEU) is the only variable that is positively correlated to the intention to use online video platforms, yet it shows a significant positive relationship between consumer characteristics (including instrumental orientation [IO], perceived behavioral control [PBC], online flow experience [FLOW]) and intention to use online video platforms. Results show that people are watching less TV, yet the low disposable income might be a serious challenge toward the growth of video platforms. This study offers valuable indicators about changing consumer behavior in the research-weak transitional Egyptian media system
Advertising · Business · Consumer behaviour · Entertainment · External variable · Human–computer interaction · Multimedia · Online video · Technology Acceptance Model · Theory of planned behavior · Usability · Variables · Computer Science · Digital Marketing and Social Media · Psychology · Technology Adoption and User Behaviour
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Personal Computing
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Core capabilities and core rigidities
Understanding Information Technology Usage
What drives mobile commerce?
Technological discontinuities and the challenge for incumbent firms
Predicting User Intentions
Trust and TAM in Online Shopping
User Acceptance of Information Technology
A Theoretical Extension of the Technology Acceptance Model
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Substitutability between Online Video Platforms and Television
Predictors of Internet Use
Social Capital
The World Wide Web as a Functional Alternative to Television
Changing Patterns or Patterns of Change
Standing on the shoulders of tech giants
Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television
Is it live or is it timeshifted, streamed or downloaded? Watching television in the era of multiple screens
Exploring Online News Credibility
Online Communication and Adolescent Social Ties
A New Marketing Paradigm for Electronic Commerce
Digital Media Platforms and the Use of TV Content
Systems Competition and Network Effects
| Obras citantes distintas | 1 |
|---|---|
| Citações por ano | 1 |
| Intervalo de citações | 2026 - 2026 (1) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 1 |