Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television

Dados Bibliográficos

ID12655873
AutoresSylvia M Chan‐olmsted (0000-0003-1412-2386, University of Florida, autor correspondente), Sylvia M Chan-Olmsted (College of Journalism and Communications, University of Florida), Byeng-Hee Chang (0000-0002-3542-3092, Sungkyunkwan University, Seoul, Korea)
Ano2006
Volume8
Fascículo5
Páginas773-800
Data de publicação2006-09-26
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoNew Media & Society (JOURNAL)
Identificadores do periódicoISSN: 1461-4448 • E-ISSN: 1461-7315
EditoraSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444806067588
OpenAlexW2150385132
IdiomaEN
Citações recebidas7
Referências citadas44

This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality traits and internet usage or tenure. While the desire for bigger screen size, digital video recorder ownership, income and broadband access were the best predictors of intention to adopt DTV sets, desire for better video quality and knowledge of DTV environment were the best predictors of intention to adopt DTV converters

Advertising · Broadband · Business · Digital television · Multimedia · Perception · Telecommunications · The Internet · World Wide Web · Computer Science · Digital Marketing and Social Media · Digital Platforms and Economics · Psychology · Technology Adoption and User Behaviour