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Kailash Koushik

Dados Biográficos

ID135870
NOMEKailash Koushik
PRENOMESKailash
SOBRENOMEKoushik
ASSINATURAKOUSHIK K
AFILIAÇÕESChrist University
ORCID0009-0008-1583-1399
VERIFICADOSim
TOTAL DE OBRAS5
TOTAL DE CITAÇÕES2
TOTAL COMO AUTOR5
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2018
ANO MAIS RECENTE DE PUBLICAÇÃO2025
ÍNDICE H1
  • Health Communication as Capability

    Pooja Kalbalia, Kailash Koushik•ARTICLE•Howard Journal of Communications•2025

    The rapid growth of the gig economy has increased the number of delivery-platform workers, whose precarious employment conditions expose them to health risks while limiting their ability to utilize existing health resources. This article employs Amartya Sen’s Capability Approach (CA) to reframe the health challenges faced by delivery workers, arguing that critical barrier is not the absence of medical facilities but the lack of communicative capa…

  • Cause-Related Marketing

    Open Access•Kailash Koushik, Madhulika P Sarkar•ARTICLE•SAGE Open•2025

    Cause-related marketing (CRM) has become increasingly popular as a strategy for increasing the value of a company by promoting profit-driven charitable contributions. While the notion of CRM has been the topic of much study, only a small number of studies have done thorough literature reviews. Consequently, this study integrates SPAR 4 SLR (Scientific Procedures and Rationales for Systematic Literature Reviews) guidelines with the TCCM (Theory–Co…

  • Global iPhone Local Labour

    Open Access•Kailash Koushik•ARTICLE•Society and Culture in South Asia•2024•Referências: 15

    A theory of value pertinent to the contemporary iPhone era focuses on formal and informal labour circuits. This study extends this framework by examining a labour dispute in an iPhone factory near Bangalore, delving into its dissemination through media and the broader critical political economy surrounding the recent iPhone production in India. Furthermore, it incorporates a geographical perspective into the circuit framework to illustrate the mo…

  • Global capital, global labour and global dominance

    Kailash Koushik, Jennifer M Proffitt•ARTICLE•International Journal of Media…•2019

    This article analyses the movie, xXx: Return of Xander Cage, produced to attract global audiences and increase global investments in Hollywood, by examining its production, financing, marketing and distribution practices. The aim of this article is to point to a shift in the way in which global Hollywood operates, exploits and maintains its economic and cultural dominance. It explores Return of Xander Cage as a case study of how particular Hollyw…

  • Star Wars

    Open Access•Kailash Koushik, Abigail Reed•ARTICLE•Social Sciences•2018•Citada por: 2•Referências: 22

    This paper seeks to explore the strategies Hollywood utilizes to capitalize on feminist social movements through replacing hegemonic male characters with female ones or updating traditional stories through a more "feminist" retelling. By analyzing both 2017's Star Wars: The Last Jedi and Beauty and the Beast as representative of this corporate trend, we critique the ways in which these pseudo-feminist texts not only contribute little to the socia…

  • Star Wars

    Open Access•Kailash Koushik, Abigail Reed•ARTICLE•Social Sciences•2018•Citada por: 2•Referências: 22

    This paper seeks to explore the strategies Hollywood utilizes to capitalize on feminist social movements through replacing hegemonic male characters with female ones or updating traditional stories through a more "feminist" retelling. By analyzing both 2017's Star Wars: The Last Jedi and Beauty and the Beast as representative of this corporate trend, we critique the ways in which these pseudo-feminist texts not only contribute little to the socia…

  • Star Wars

    Open Access•Kailash Koushik, Abigail Reed•ARTICLE•Social Sciences•2018•Citada por: 2•Referências: 22

    This paper seeks to explore the strategies Hollywood utilizes to capitalize on feminist social movements through replacing hegemonic male characters with female ones or updating traditional stories through a more "feminist" retelling. By analyzing both 2017's Star Wars: The Last Jedi and Beauty and the Beast as representative of this corporate trend, we critique the ways in which these pseudo-feminist texts not only contribute little to the socia…

  • Global capital, global labour and global dominance

    Kailash Koushik, Jennifer M Proffitt•ARTICLE•International Journal of Media…•2019

    This article analyses the movie, xXx: Return of Xander Cage, produced to attract global audiences and increase global investments in Hollywood, by examining its production, financing, marketing and distribution practices. The aim of this article is to point to a shift in the way in which global Hollywood operates, exploits and maintains its economic and cultural dominance. It explores Return of Xander Cage as a case study of how particular Hollyw…

  • Global iPhone Local Labour

    Open Access•Kailash Koushik•ARTICLE•Society and Culture in South Asia•2024•Referências: 15

    A theory of value pertinent to the contemporary iPhone era focuses on formal and informal labour circuits. This study extends this framework by examining a labour dispute in an iPhone factory near Bangalore, delving into its dissemination through media and the broader critical political economy surrounding the recent iPhone production in India. Furthermore, it incorporates a geographical perspective into the circuit framework to illustrate the mo…

  • Health Communication as Capability

    Pooja Kalbalia, Kailash Koushik•ARTICLE•Howard Journal of Communications•2025

    The rapid growth of the gig economy has increased the number of delivery-platform workers, whose precarious employment conditions expose them to health risks while limiting their ability to utilize existing health resources. This article employs Amartya Sen’s Capability Approach (CA) to reframe the health challenges faced by delivery workers, arguing that critical barrier is not the absence of medical facilities but the lack of communicative capa…

  • Cause-Related Marketing

    Open Access•Kailash Koushik, Madhulika P Sarkar•ARTICLE•SAGE Open•2025

    Cause-related marketing (CRM) has become increasingly popular as a strategy for increasing the value of a company by promoting profit-driven charitable contributions. While the notion of CRM has been the topic of much study, only a small number of studies have done thorough literature reviews. Consequently, this study integrates SPAR 4 SLR (Scientific Procedures and Rationales for Systematic Literature Reviews) guidelines with the TCCM (Theory–Co…

Economics (3 obras) · Art history (2 obras) · Digital Economy and Work Transformation (2 obras) · Hollywood (2 obras) · Aesthetics (1 obras) · Art (1 obras) · Attribution (1 obras) · Beauty (1 obras) · Business (1 obras) · Capital (architecture (1 obras)

Ethnos_APP • Projeto Open Source • Licença MIT • Frontend v2.0.0 • Privacidade e Cookies • Documentação da API: api.ethnos.app/docs • Código da API: GitHub • DOI: 10.5281/zenodo.17049435 • Código do Frontend: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae