Michael Etgar
Dados Biográficos
| ID | 225456 |
|---|---|
| NOME | Michael Etgar |
| PRENOMES | Michael |
| SOBRENOME | Etgar |
| ASSINATURA | ETGAR M |
| AFILIAÇÕES | College of Management Academic Studies |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 2 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1981 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2008 |
| ÍNDICE H | 1 |
A descriptive model of the consumer co-production process
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
Determinants of Price Dependency
Journal Article Determinants of Price Dependency: Personal and Perceptual Factors Get access Michael Etgar, Michael Etgar Search for other works by this author on: Oxford Academic PubMed Google Scholar Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 217–222, https://doi.org/10.1086/208858 Published: 01 Septe…
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
Determinants of Price Dependency
Journal Article Determinants of Price Dependency: Personal and Perceptual Factors Get access Michael Etgar, Michael Etgar Search for other works by this author on: Oxford Academic PubMed Google Scholar Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 217–222, https://doi.org/10.1086/208858 Published: 01 Septe…
Determinants of Price Dependency
Journal Article Determinants of Price Dependency: Personal and Perceptual Factors Get access Michael Etgar, Michael Etgar Search for other works by this author on: Oxford Academic PubMed Google Scholar Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 217–222, https://doi.org/10.1086/208858 Published: 01 Septe…
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
A descriptive model of the consumer co-production process
Computer Science (3 obras) · Business (2 obras) · Consumer Market Behavior and Pricing (2 obras) · Advertising (1 obras) · Artificial Intelligence (1 obras) · Artificial Intelligence (1 obras) · Cognitive psychology (1 obras) · Consumer Retail Behavior Studies (1 obras) · Corporate Identity and Reputation (1 obras) · Customer Service Quality and Loyalty (1 obras)